In the crowded consumer marketplace of 2016, having a strong brand presence is more important than ever. As a company, your brand is your promise to customers. It’s the first impression people have of your business and the image they will carry throughout their time as your customer. Your brand goes beyond the product you provide to tell … Continue reading What Our Brand Says About Our Company →

As with many franchises, Mosquito Joe requires franchise candidates to attend a Discovery Day at the MoJo Corporate office in Virginia Beach, Virginia. Candidates spend a day with our Corporate team, getting to know our franchise better, and asking final questions they’ve gathered throughout the sales process. We see this as an integral part of developing the … Continue reading Why It’s Important to Attend a Franchise Decision Day →

Nowadays, positive word of mouth marketing is one of the most powerful tools a business can have in its marketing arsenal. Paid advertisements and targeted campaigns are also extremely useful, but generating recommendations and referrals throughout a community or customer base can go a long way. Think about it. You want to try a new restaurant … Continue reading Using Influencers in Local Marketing →

If there is one thing we have learned it is that there are many misconceptions about women in the pest control industry! So while we could write a blog post about the pest control industry and why women are a good fit for Mosquito Joe, we thought there were a few people who could do … Continue reading Women of Mosquito Joe: Lindsay Horsman →

Mosquito Joe sold its first franchise in early 2013 and ever since, it’s been charging forward full throttle. We now have 169 territories open across 27 states. All that growth in just four years has definitely made the time fly for us. We have been very busy hosting prospective franchisees, training new franchisees, and supporting our Mosquito Joe … Continue reading Mosquito Joe Makes Inc 5000 List →

At Mosquito Joe, we like to think we are one big family from our Corporate team to our franchisees and technicians. Every employee brings value and enthusiasm to the table, which makes our company such a great place to work. But some of our franchisees work with relatives on a daily basis, handling all the ups … Continue reading All in the Franchise Family →

Marketing is an integral part of the well-rounded corporate support we offer our franchisees. Depending on the franchise owner, this level of support can take on varying degrees of intensity. Our most successful franchisees are very involved in their communities, sponsoring events, donating to local non-profits, and networking with other business owners. But an increasingly important component … Continue reading Importance of Online Marketing for Franchises →

Franchising is a great business opportunity for millions of people across the country. Currently, franchise establishments in the U.S. number around 796,000 and have created 9 million jobs. But what makes the best franchises stand out from the rest in this soaring industry? One major factor is the level and quality of corporate support that each franchise owner … Continue reading Corporate Support is Key for Franchise Owners →

Over the last decade or so, businesses large and small have taken to the trend of Corporate Social Responsibility (CSR). In a nutshell, CSR describes a company’s philanthropic actions – what it’s doing to put more good into the world. Consumers probably recognize Corporate-level examples such as Toms Shoes’ “One-for-One” campaign or Starbucks’ “One Tree for Every Bag” … Continue reading The Importance of Giving Back for Businesses →

If there is one thing we have learned it is that there are many misconceptions about women in the pest control industry! So while we could write a blog post about the pest control industry and why women are a good fit for Mosquito Joe, we thought there were a few people who could do … Continue reading Women of Mosquito Joe: Marla Carruth →