Why It’s Important to Attend a Franchise Decision Day

Decision Day

As with many franchises, Mosquito Joe requires franchise candidates to attend a Discovery Day at the MoJo Corporate office in Virginia Beach, Virginia. Candidates spend a day with our Corporate team, getting to know our franchise better, and asking final questions they’ve gathered throughout the sales process. We see this as an integral part of developing the Mosquito Joe franchise family. Candidates not only get the chance to learn more about us, but we have the opportunity on that day to evaluate how he or she would contribute to our system.

To get a better understanding of why Decision Days are so important and why most franchises require them of candidates before signing the dotted line, we spoke with our CEO, Kevin Wilson:

Decision DayWhat is the purpose of a Decision Day?

This comes at the very end of the process after all the calls and research has been conducted by the candidate and franchise salesperson. We have two primary goals throughout the course of the day. First, we want to ensure that the candidate has all their remaining questions answered. Second, both the candidate and the Corporate team each get an opportunity to make a final assessment of one another. Will this person be a good fit with our team? Will we be a good fit for this candidate?

How can a candidate prepare for a Decision Day?

Write down all remaining questions they have. Ideally, they should break them into various functional areas such as marketing, operations, finance, etc. so they can be sure to address them to the right department throughout the day.

What makes the Mosquito Joe Decision Day experience unique?

We believe the experience is unique because it’s genuine! What you see is what you get. We pride ourselves on being transparent and answering any and all questions directly.

What is expected of the candidate after a Decision Day is complete?

At the end of the day, we let the candidate know if we believe he or she is a good fit with us as a franchisee. Assuming they have the same interest level, a member of our development team will schedule a call for 24 – 48 hours later with the goal of receiving an actual decision. Assuming the candidate agrees to move forward, documents are sent out for signature (usually the same day!)


We believe the Mosquito Joe Decision Day experience is unique and allows candidates to get a true glimpse into our franchise that they can’t get via phone, email, or video. But don’t take our word for it! Some of our franchisees gave feedback on the most beneficial aspect of their Decision Day experiences at Mosquito Joe.

Decision Day

Very organized and on target! It gave us a good, all-around idea of a day in the life of Mosquito Joe. – Marla Carruth, Owner of Mosquito Joe of Baton Rouge

Being able to meet everyone at Mosquito Joe personally to ask questions and to get to know everyone better. – Jeff Sommers, Owner of Mosquito Joe of Springfield (photo to the right)

Meeting the people behind the vision and knowing they are excited about the company. Also, meeting the technicians and learning about their views of the job helped with respect to future hiring. – Kate Gould, Owner of Mosquito Joe of NW Houston

All of it! It was great to be able to meet everyone and get time alone to speak with each department/person – Matt Lemke, Owner of Mosquito Joe of Coastal Georgia

Meeting the team, seeing the software in action, and meeting the guys (technicians) in the field was great. Professionalism was everywhere. – Elio Chiavola, Owner of Mosquito Joe of Wayne


As you can see, attending a Decision Day is vital to making a well-informed choice about a franchise. Meeting the people behind the operation, learning more about important softwares, and seeing some of the day-to-day operations helps candidates envision themselves as a franchise owner. We treat each Decision Day uniquely and want to make the best possible impression on a candidate while also learning more about him or her. And we think owning a Mosquito Joe franchise is a pretty awesome opportunity, so we’re very proud of what we have to offer.

If you or someone you know is interested in learning more about franchising with Mosquito Joe, please visit our franchise information page. We’d love to talk with you, answer any questions you have, and get you on the path to joining the MoJo family!

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