Blogging for your small business may seem like a tedious and insurmountable task, especially if you aren’t the writing type. But it’s actually an inexpensive and easy effort with multiple benefits that can make a large difference in the success of your business. Most importantly, it can be fun! Many business owners stay away from blogging because they don’t see how they can possibly write about their industry every week for the forseeable future. But it doesn’t have to be that way. In fact, it shouldn’t be that way because readers won’t tune it to a blog that posts the same content week after week. Take it from a mosquito control company, you gotta mix it up!
Blogging is an opportunity to let readers inside your world and let them get to know your business. Post about fun events in your community, relevant stories to your industry, tips and tricks that readers can use, employee highlights, etc. Above everything else, the only way to build a successful blog is to make it part of your routine. Once blogging is treated like any other daily task, it will be second nature for your business. Here are a few reasons to start blogging if you haven’t already or to keep it up if you have:
Search Engine Optimization (SEO)
The more applicable content you have on your website, the more legitimate your website appears to search engines such as Google and Bing. Including keywords and terms relevant to your business in your blogs
Increased Online Exposure
Blogging will provide you with more content to post on Facebook, Twitter, LinkedIn, etc. Seeing your snippets of your blog posts on social media will prompt your followers to read the full article, share with their followers, and expand your overall reach.
Regardless of the size of your business, posting blogs is a way to establish your expertise in the field. Your blog can become a go-to resource for the people who are aware of your expert information, and you will be viewed as authority in the eyes of others.
Stronger Relationships with Customers
If you choose to enable this feature, visitors and readers can comment on your blog posts, which you gives you another outlet to interact with potential customers. This can also help familiarize you with your target audience and the type of information they want from you, fueling future blog articles. Also, having the ability to personally respond to comments builds an authentic connection between you and your audience.
More Relatable = More Interesting
Sometimes, it’s hard to envision faces behind company websites. Blogging allows you to write about fun and lighthearted topics, highlight stand-out employees, make readers laugh, and use your own unique and conversational tone-of-voice. This will engage readers genuinely and veritably, reminding them that your business is not run by robots. You are human beings just like your readers. Keeping this in mind while writing is the key to keeping people entertained.
Utilization of Experience
Displaying poor writing skills on your website is a great way to send your readers running. Whether your business is large or small, find the person on your team who knows how to write properly and bring them on board before embarking on the blog journey. Tasking your writers with blog assignments will reflect well on your business as a whole and the bloggers individually. Allowing employees to blog under their names will emphasize their value and remind them of their importance on the team.
Blogging is not easy for a lot of business owners. It takes creativity, organization, and time to develop and maintain a quality blog. But the benefits it can reap for your business are certainly worth the effort. Aside from establishing yourself as a local expert in your field, a blog can help personalize and present a different side to your business than other marketing initiatives might. Feel free to check out our consumer and franchise development blogs to see how a mosquito control company makes it work week after week.