FranTech Conference 2015

FranTech Conference 2015 - Mosquito Joe

The FranTech Conference is officially underway!  This annual conference, sponsored by the International Franchise Association, provides the latest information in technology and digital marketing to franchise professionals.  Mosquito Joe’s Marketing Director, Angela Zerda, is attending this year’s conference to learn about the latest innovations and make 2016 a great year for the franchise.

“FranTech is a great opportunity to converse with other franchise and digital marketing companies about the ever-changing online landscape. It’s a great opportunity to learn best practices and explore new ideas for Mosquito Joe that will benefit our franchisees at a local level as well as the national brand,” said Zerda.

This year’s conference Featured Speakers include Mike Walsh and Jeremy Lynch.  Walsh is the CEO of Tomorrow, a consulting agency that helps businesses navigate the chaos of modern technology.  Lynch works on Facebook’s Small and Medium Business Community team, which helps local businesses understand how to best use the platform for growth and connectivity.  Other speakers include representatives from Google, the Dwyer Group, and FASTSIGNS.

The conference also features a Think Tank, where attendees can network with one another to discuss and discover how other businesses manage marketing and technology tactics.  Smaller breakout sessions focus on specialized topics such as mobile marketing, the virtual workplace, and Google Analytics, among others.

After Day One of the conference Zerda reported, “Some of the most interesting conversations were around the incredible growth of the mobile landscape over even just the past year.  With consumers depending on mobile devices for solutions to their immediate needs, it is imperative that we are well-positioned there.”

Check out the conference brochure here.

FranTech 2015 is one of many franchise-focused conferences held around the country every year designed to keep franchise professionals informed, educated and learning from each other.  Mosquito Joe prioritizes attending conferences like FranTech so we can continue to drive our business goals and provide the best resources for both franchisees and customers.  We strive to use the most effective marketing and technology solutions to boost productivity, grow the business and make outside fun again.

Stay tuned to this blog for the latest in franchise news and development.


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