When we started franchising in 2013, our first goal was to create a brand that resonated with our customers and made them feel as passionate about getting outside as we do. Check. Next in line was finding a vehicle that fulfilled three tasks: serving as a marketing tool, providing an organized and professional way to bring the service to residents, and being fuel efficient. Check, check and check.
All of our preferred vendors set us up beautifully with the Ford Transit Connect. Here’s how we accomplished our goals:
- Marketing tool: Each of our franchisees drives a Ford Transit Connect with a Mosquito Joe wrap. With the bold colors and catchy tagline, the MoJo van is a can’t-miss-head-turner while driving by, even on a busy street. Some of our franchisees have bought an extra Ford Transit to use solely to keep the brand on the road, even during the off-season. They take their kids to school in it, go out to dinner in it, and use it for events to draw the crowd’s attention to Mosquito Joe. Our corporate-run territory in Virginia Beach – Norfolk uses it to collect toy donations from customers around the holidays for Toys for Tots and our locations in Baltimore and Annapolis use it to collect donations for the Maryland Food Bank. It is the perfect “driving billboard” – one that customers easily recognize pulling into their driveway.
- Organized and professional: The Transit Connect is fully enclosed, which ensures our product stays inside the vehicle and locked whenever the technicians are away from the vehicle spraying. No hoses, no tanks out in the open, and no possibility of it falling out while driving down the road. With shelving installed throughout the back, everything stays in place and is easily accessible for our technicians throughout their work day. We pride ourselves on having a clean mosquito control operation and this vehicle helps support that.
- Fuel efficient: As you can imagine, our technicians service multiple addresses on any given day, so fuel efficiency is key. The Ford Transit Connect gets about 22 miles per gallon. That, combined with the other factors of marketing and how organized it is, made the Transit Connect an easy choice for our business.
Home service companies rely heavily on the vehicles that run their business day in and day out, so choosing the right vehicle is an important decision. When you are considering what vehicle to use for your franchise opportunity, it is important to think through what you want to accomplish. Will your customers see this daily? What do you need to store? How many people should it fit? Once you’ve created your checklist, find a reputable vendor that can help you walk through the process of setting up a partnership that benefits the vendor and franchisees.
The Ford Transit Connect is just one of many great things about franchising with Mosquito Joe. For more information on this opportunity including services we offer, testimonials, and steps to ownership, please visit the Mosquito Joe Franchise page.