Cruising with Mosquito Joe: Ford Transit Connect

When we started franchising in 2013, our first goal was to create a brand that resonated with our customers and made them feel as passionate about getting outside as we do. Check. Next in line was finding a vehicle that fulfilled three tasks: serving as a marketing tool,  providing an organized and professional way to bring the service to residents, and being fuel efficient. Check, check and check.

All of our preferred vendors set us up beautifully with the Ford Transit Connect. Here’s how we accomplished our goals:

  • Marketing tool: Each of our franchisees drives a Ford Transit Connect with a Mosquito Joe wrap. With the bold colors and catchy tagline, the MoJo van is a can’t-miss-head-turner while driving by, even on a busy street.  Some of our franchisees have bought an extra Ford Transit to use solely to keep the brand on the road, even during the off-season. They take their kids to school in it, go out to dinner in it, and use it for events to draw the crowd’s attention to Mosquito Joe.  Our corporate-run territory in Virginia Beach – Norfolk uses it to collect toy donations from customers around the holidays for Toys for Tots and our locations in Baltimore and Annapolis use it to collect donations for the Maryland Food Bank. It is thevanside perfect “driving billboard” – one that customers easily recognize pulling into their driveway.
  • Organized and professional: The Transit Connect is fully enclosed, which ensures our product stays inside the vehicle and locked whenever the technicians are away from the vehicle spraying. No hoses, no tanks out in the open, and no possibility of it falling out while driving down the road. With shelving installed throughout the back, everything stays in place and is easily accessible for our technicians throughout their work day. We pride ourselves on having a clean mosquito control operation and this vehicle helps support that.
  • Fuel efficient: As you can imagine, our technicians service multiple addresses on any given day, so fuel efficiency is key. The Ford Transit Connect gets about 22 miles per gallon.  That, combined with the other factors of marketing and how organized it is, made the Transit Connect an easy choice for our business.

Home service companies rely heavily on the vehicles that run their business day in and day out, so choosing the right vehicle is an important decision. When you are considering what vehicle to use for your franchise opportunity, it is important to think through what you want to accomplish. Will your customers see this daily? What do you need to store? How many people should it fit? Once you’ve created your checklist, find a reputable vendor that can help you walk through the process of setting up a partnership that benefits the vendor and franchisees.

The Ford Transit Connect is just one of many great things about franchising with Mosquito Joe.  For more information on this opportunity including services we offer, testimonials, and steps to ownership, please visit the Mosquito Joe Franchise page.

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Franchisee Training

This week we are very excited to welcome our first group of 2016 franchisees to Mosquito Joe Headquarters for new franchisee training!  While many assume that things slow down for us after our corporate-owned Virginia Beach Mosquito Joe location wraps up service for the year, that’s not actually the case.  We are constantly working to serve and educate our franchisees (new and existing), so they can develop a strong business, and this week we’re opening the doors of MoJo University for another year.  No rest for the weary!

Some of you might be wondering, what is MoJo University?

Part of what sets Mosquito Joe apart as a franchise is its system of ongoing training and support.  MoJo University is a comprehensive, four-day training program at the corporate office in Virginia Beach, Virginia that all new franchise owners must attend and complete before opening for business.  This week launches the first training session for 2016 franchise openings. The course is designed to educate franchisees in all aspects of Mosquito Joe including operations and equipment, customer service, financial planning, and marketing.  Since no previous pest control experience is necessary to own a Mosquito Joe franchise, this training is crucial to getting new locations up and running. It’s just the beginning of the amazing support Mosquito Joe Corporate offers franchisees from day one.

Chris Whiteside, a new franchise owner from Newtown, Pennsylvania says, “I’m looking forward to my week of training, so I can begin to focus on the details around our business. Through the purchasing process, I knew I wanted a seasonal business, and the uniqueness of the brand and the untapped market in my area led me to Mosquito Joe. As I begin the process, I continue to be confident in our location and look forward to the experience.”

Joining Chris at training this week are Rachael Mann from Highland Park, Illinois, Whitney Mastropierro from Westhampton, New York, Steve Brock from Summerfield, North Carolina, and David and Dale Maginness from Overland Park, Kansas.  David Maginness opened his location, Mosquito Joe of East Johnson County, in 2015 but is coming through MoJo University again for a refresher with a year of service under his belt. This time he’s bringing his father, who is one of his technicians, to increase his skill-set as well.

MoJo University training sessions are also a great time for new franchisees to get to know our stellar corporate team and get all their questions answered about running a mosquito control business.  We’re excited to kick off this next year of training. If you’re interested in learning more about our training and support, please contact a franchise development representative at [email protected].

 

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Third Quarter Brings Amazing Growth to Mosquito Joe

Growth would be an understatement for the type of expansion Mosquito Joe experienced in the third quarter of 2015.  In the past four months, Mosquito Joe has entered new communities around the country with a strong brand and even stronger services to make the outdoors safe and enjoyable.  We are very excited to announce that MoJo has more than doubled in size from where we were one year ago with 210 territories sold to 95 unique franchisees!  And we’re not stopping there…

With several ongoing initiatives through the end of 2015, Mosquito Joe aims to surpass last year’s success by an even wider margin.  System-wide sales are projected to be upwards of 220% over those from last year.  We are also forecasting 200 territories open and operating by the end of 2016.

The surge in success is due in large part to Mosquito Joe’s strong reputation among its existing clientele spread over 24 states.  Our franchisees not only provide mosquito control services, but a lifestyle product that allows thousands of people to enjoy being outside again.  The demand for these services is constantly increasing as more and more people discover the amazing benefits of Mosquito Joe, painting a bright future for the brand.  The franchise is certainly emerging as an industry leader and is looking for ambitious entrepreneurs who want to enter a high-gross margin business.  Franchise Business Review and Entrepreneur Magazine listed Mosquito Joe as a Top Multi-Unit Franchise of 2015 and a Top New Franchise Opportunity of 2015 respectively.  Those interested in exploring the franchise opportunity with Mosquito Joe should act quickly – the franchise fee is increasing to $25,000 on November 1st.

With such amazing growth this year, we thought it was time to welcome some new faces into the corporate office!  You may have already met Tracey, our new Marketing Assistant, who is working on brand management, franchisee support, and customer recruitment.  David is working alongside Joe Money as our new Financial Analyst, running data reports and keeping the books in order.  And last but certainly not least is Kieran, our newest Franchise Business Coach, who will be one of the main contacts for franchisees from startup to opening and beyond.  Keep an eye on our Corporate Blog for posts about David and Kieran coming soon!

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Mosquito Joe Wins at 1851 Franchise Magazine’s First Franchise Development Website Awards

We are very proud to announce that Mosquito Joe finished first in 1851 Franchise Magazine’s Franchise Development Website Awards! The awards recognized the best among national franchise websites in design, usability, and site performance.

“We’re thrilled to see the work we have put into our online presence recognized through this competition,” said Angela Zerda, Director of Marketing at Mosquito Joe. “Potential franchise owners do so much research online before they’re ready to talk to an actual person that it’s essential to represent your company well online, from being found easily to providing good information in a clear format.”

Hundreds of submissions were dwindled down to the top 40 finalists by four industry expert judges in franchising, marketing, and public relations. Their feedback on the Mosquito Joe website was thrilling to read, stating, “Terrific call to action combined with wonderful use of video imagery. The flow of the site is stellar. Providing information in multiple ways to suit the user is smart.”

We are extremely proud of this award, which continues to remind us of the importance of digital content. A quality website with updated information and easy accessibility can make a world of difference in sales and customer relations. It’s usually the first stop for people interested in your services, so a good first impression on the website will only increase your chances of more leads and sales!

1851 was kind enough to publish a “best practices” resource guide, with successful strategies for design and content management taken from the contests’ finalists. The digital world can be intimidating, but it is well worth your while to take a peak and potentially pick up some helpful tips. You can access the guide here.

We want to thank all of our customers and franchisees for making Mosquito Joe such a wonderful company. And, of course, a big shout out to Angela Zerda and her team for creating an amazing website.

Whether you are a franchise owner or just exploring, we hope this site helps you get a true feel for what franchising and Mosquito Joe are all about.  There is plenty more to see on the main MoJo franchise page with videos, new stories, and reasons to consider our mosquito control franchise.  We also love hearing from you, so feel free to leave us any feedback with ideas or suggestions for topics you would like to see – this site is for you after all!

Find the full list of finalists and commentary from the website awards at 1851franchise.com.

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