The Buzz About Our Branding

When considering the purchase of a franchise, a key element to explore is the company’s brand identity. Is there a consistent tone in the messaging? Are the use of colors, fonts and logos consistent across all platforms? Is it something you can be passionate about as a business owner? Although playful and fun, our brand and messaging are something we take great pride in at Mosquito Joe – it differentiates us from our competitors and helps us stand out in a flourishing pest control industry.

GET TO KNOW THE MOSQUITO JOE BRAND:

Our brand promise: Outside is fun again.

The Mosquito Joe brand is more than an outdoor pest control brand, it’s a lifestyle. By focusing on the benefits our services can give our customers, we can promise to make outside fun again for those who’ve become a stranger to their outdoor spaces due to mosquitoes, ticks and fleas. You can feel confident joining the Mosquito Joe family, proudly representing the brand and bringing endless outdoor fun to your local community.

Our typography and colors:

Choosing the colors and fonts to represent a brand is no easy task. Let our marketing efforts send the message for you with our fun, eye-catching colors. Our bright green and yellow help consumers know that we’re playful, fresh and clean, and aid in the messaging that your outdoor space can be too. A good font is the backbone of design. Our fonts are rounded and easy to read, helping to send a fun, to the point message to our audience.  The consumer’s outdoor space doesn’t need to be a dreary one, and our typography and color palette do a great job getting that point across.

Catchy slogans that express our personality:

Mosquito Joe knows that a good slogan is one of the best ways to draw attention to a marketing piece. Slogans reveal personality and help to set a realistic and fun tone of voice for our brand. We’re proud to have a witty team of slogan-generating experts always ready to brainstorm the funniest, giggle-worthy slogans in our industry. Here are a few of our favorites:

  • Stop smacking yourself in the face.
  • Did you mean to donate blood on the way to the mailbox?
  • Your backyard, our battlefield.
  • Get inside quick. Then call us.
Letting images tell the story:

A picture says a thousand words, right? That’s definitely the case for the images we use here at Mosquito Joe. Our selected photography captures the imagination and helps tell our brand story. A plethora of Mosquito Joe marketing materials are filled with crisp, bright images of families, friends, kids and pets all experiencing the joy our services provide – an itch-free outdoor space.

                                       Family In Grass 

Live the brand!Looking to join us in living the Mosquito Joe brand we are all so proud of? Experience what it’s like to be backed by a top-notch marketing team that’s here to help drive creative branding into your neighborhood. To begin the steps of consideration for our franchising opportunity, visit our website to request more information and get in touch with our franchising experts today! (Who knows, you may be able to see yourself in one of our Mosquito Joe polo shirts in 2019.)

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Beat the Bloodsuckers: Mosquito Control Awareness Week 2018

Each year Mosquito Joe recognizes the importance of Mosquito Control Awareness Week through our Beat the Bloodsuckers campaign. Our goal is to raise awareness in the communities in which we operate about the importance of mosquito control and the amazing work of non-profits like blood banks and Nothing But Nets. Although this week falls during one of our busiest months of the year, it does not stop our passionate franchisees from giving back in their communities. This year, National Mosquito Control Awareness Week (MCAW), recognized by the American Mosquito Control Association, fell on June 24th – June 30th, and it was a memorable week for Mosquito Joe.

Mosquitoes date back to over 100 million years, which means they’re not going anywhere anytime soon so it’s important to protect your families and furry friends. Not only are they nuisances who ruin your outdoor fun, but they can transmit dangerous diseases such as Zika, West Nile Virus and Eastern Equine Encephalitis (EEE). The diseases mosquitoes carry make them one of the deadliest creatures on earth, responsible for over 1 million deaths every year. Luckily, here in the U.S. we’re able to combat these pesky bugs with a professional mosquito control service like Mosquito Joe. Our franchisees are dedicated to spreading awareness about mosquitoes and the illnesses they cause as well as working to fight off mosquito populations in their local areas. MCAW brings professional mosquito control to light and we’re thankful for this opportunity to give back.

Beat The Bloodsuckers
This is Mosquito Joe’s sixth year participating in our Beat the Bloodsuckers campaign. Franchisees had the opportunity to partner with a local blood bank in their area or with our philanthropic partner, Nothing But Nets. Mosquito Joe locations across the country joined with local blood banks donating 10% of new customer sales from that week to their blood bank of choice. This year we were able to donate over $7,000 and partner with 26 blood banks!

For the second year in a row, Mosquito Joe partnered with Nothing But Nets, a global grassroots campaign that was established in 2006. Since then, they’ve raised over $65 million to help deliver 12 million bed nets to families in need, along with other crucial malaria interventions like diagnostic treatments and training of healthcare workers. A mosquito net sent to someone in need is just $10; for every new Mosquito Joe customer signed during MCAW, a net was sent! This year our company raised over $24,000, sending 2,413 life-saving nets during Mosquito Control Awareness Week to those in need!

Mosquito Control Awareness Graphic 2018

 

The Buzz!
Our amazing franchisees were out there rocking it in their local communities to spread awareness around the importance of mosquito control. Mosquito Joe locations were featured 131 times across the U.S. and secured 14 TV segments in just one week. We’re excited so many franchisees were able to further educate their communities on mosquito control, and how important it really is to keep our families and furry friends itch-free! Check out a few highlights below:

We’re very proud of our franchisees and so happy we were able to give back to these non-profit organizations by supporting the amazing work that they do through our 2018 Beat the Bloodsuckers campaign. Mosquito Joe continues to partner with Nothing But Nets through our ongoing MoJo Bites Back campaign. To support us in our mission, consider donating to our MoJo Bites Back campaign as we raise funds for malaria and bring awareness to malaria-stricken areas. It will only cost you $10 to send a net; make a difference for a family in need today!

Thanks to our participating franchisees, each blood bank that we partnered with, Nothing But Nets, and our AMAZING customers that helped make this year’s Beat the Bloodsuckers campaign the huge success that it was.

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Strike Gold with Mosquito Joe in Colorado!

Why is Mosquito Joe a great franchise opportunity?

With beautiful mountainous scenery and 300 days of sunshine a year, Colorado is one the most picturesque areas in the United States. While goldmining used to be the big draw for visitors to Colorado, it is now outdoor experiences. From white-water rafting, zip-lining, and hiking this state is always buzzing with activity. The capitol itself is brimming with outdoor attractions; Denver, C.O. has the largest city park system in the U.S. with 205 parks. Colorado is making outside fun again, and so are we. The “Centennial State” is a great place for a Mosquito Joe franchise.

If you’re looking for a franchise opportunity in Colorado and need some additional convincing to join the Mosquito Joe family, we’ve got you covered! Check out these reasons why Colorado is a great market for the mosquito control industry:

  • The seasonality of our business is perfect for people who are looking for time off throughout the year to focus on other work or for free time. A short season also means that residents will take advantage of the warm weather by spending the summer months outdoors in their yards. This guarantees the need for mosquito control.
  • Citizens in areas like Colorado Springs and Denver are ideal Mosquito Joe customers: single family homeowners, parents, pet-owners, and outdoor enthusiasts.
  • Colorado’s vibrant outdoor culture allows residents to spend their free time outside. You can help them do that itch-free! There are also a lot of outdoor-oriented businesses in need of mosquito control services to prevent their customers from getting bitten.
  • With Air Force bases in Aurora and Denver, we know that Colorado holds their servicemen and women in high regard. To show our commitment to our heroes, we offer a special discount for veterans looking to open a franchise.
  • Mosquito Joe is one of the fastest growing franchises in the industry because of the recurring revenue model and expansion across the country. It is also one of the lowest priced franchises in the outdoor services industry.
  • You will be a member of a franchise that exceeds industry averages. Mosquito Joe is known for high satisfaction rates. Nothing feels better than knowing that you’re making a difference and that your customers are happy with the work you’ve done.

So, what’s in it for you?

  • You will finally know what it feels like to become a trusted partner of a business. You get to better the community, heighten summer fun, and help make outside fun again.
  • You will have the privilege of working outside and serving the community instead of being stuck behind a desk during the summer.
  • Join a team of good-natured people and a feel-good environment. We like to have fun and make people smile here at Mosquito Joe.
  • Low investment means limited staff and no necessary storefront. You can run your business out of your home like many franchisees do.
  • Our team of experts at corporate provides constant support and training in marketing, customer service, operations and finance. In other words, prior experience is not required! We will teach you everything you need to know to be successful.

When you decide to become a member of the Mosquito Joe family, you will be welcomed to the corporate headquarters located in Virginia Beach, V.A., where you can get your questions answered, meet the corporate staff, tour the office, and get to know us as we get to know you. From there, you will attend MoJo University (our comprehensive training program), which will prepare you for all facets of your business prior to launch.

If you are interested in franchising with Mosquito Joe, in Colorado or elsewhere, please visit our Franchise Information webpage and contact our team today for more information! We’d love to get you on the road to joining the MoJo family!

 

Become a member of Mosquito Joe and make outside fun again!

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Mosquito Joe Named a Top Low-Cost Franchise by Franchise Business Review

Mosquito Joe was identified by independent franchisee satisfaction research firm, Franchise Business Review, as one of only 80 franchises to qualify for its 2018 Top Low-Cost Franchises list. Brands on the list had to have high franchisee satisfaction and an investment of under $100,000 at the time their franchisees participated in Franchise Business Review’s franchisee satisfaction survey.

Franchise Business Review provides the only ranking of franchises based solely on actual franchisee satisfaction and performance. These rankings are published as part of the annual Guide to Today’s Top Franchises, as well as in quarterly reports throughout the year that rank the top franchises in specific sectors.

Thousands of franchisees representing nearly 150 low-cost brands participated in Franchise Business Review’s franchisee satisfaction survey between November 2016 and May 2018. Mosquito Joe’s franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training and support, operations, franchisor/franchisee relations and financial opportunity.

Let’s hear from one of Mosquito Joe’s very own franchisees: “Melissa and I loved the branding, the business model, and the team. Everything was in place from day one and we knew there would be a need in our hometown. With Mosquito Joe, we’re making a living and changing the lives of people who could never enjoy the outside.” – Kurt and Melissa Godwin – Million Dollar Club Members – Mosquito Joe of Baltimore- Annapolis.

“Many people never consider buying a franchise because they think they can’t afford it. But what they don’t know is that there are a number of very solid business opportunities out there that can provide the satisfaction and perks of business ownership but don’t require a huge financial investment,” says Eric Stites, CEO of Franchise Business Review. “The low-cost franchises that made this year’s list are excellent options for those who are looking to make the leap to business ownership.”

Visit FranchiseBusinessReview.com to see the full list of 2018 Top Franchises.

 

IS MOSQUITO JOE THE FRANCHISE FOR YOU?

If you’re looking for a fun, fast growing opportunity with great long-term financial potential, look no further than Mosquito Joe. We’ve grown from 171 territories open and 278 territories sold in 2016 to 234 territories open and 300 sold in 2017, across 32 states. We are growing in 2018 to 288 territories open and 353 sold, spanning 35 states. We are the fastest growing company in our field and are on the verge of becoming the industry leader. None of this would be possible without our franchise owners across the country. They are the heart of our business and help fuel our success each and every day. Give us a call at 1-855-564-6563 or visit our website to learn more.

 

 

 

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