Like A Boss: The Mosquito Joe Leadership Team

This week we celebrated National Boss’s Day (there is a day for everything, but we can get behind this one!), and it got us thinking about those we’re lucky enough to call boss around here. At Mosquito Joe, our leadership team has strong backgrounds in business, marketing, finance, entrepreneurship and franchising. We know when you’re researching franchise opportunities, the team supporting you is a top consideration. That’s why we’re excited to introduce our leadership to you, because when you sign onto to join the Mosquito Joe family, they’re working for you.

Kevin Wkevin-linkedinilson, CEO & President (aka Head Joe)

What do airplanes, bagels and mosquitoes all have in common? Kevin Wilson, that’s what. After graduating from the Ivey Business School at the University of Western Ontario, Canada Kevin began his business career working for Bain and Company as a consultant in Toronto, Canada and Dallas, Texas.  He then founded Benny’s Bagels, a franchisor of retail bagel stores based in Dallas, TX. He then went on to hold the position of CEO of South African Airways Technical in Johannesburg, South Africa. He also developed a business plan and co-founded Volaris, a low cost airline in Mexico City. Before coming to Mosquito Joe in 2012, Kevin was a Senior Managing Director with Envest Ventures where he oversaw $160M across three funds that made 28 investments, four of which were franchisors. It’s pretty clear to see Kevin was bit by the franchising and entrepreneurial bug early. He now heads up our leadership team and as Head Joe helps make sure franchisees are well equipped to keep communities across the US avoid being bit by another type of bug, one that is far more itchy.

brian headshotBrian Garrison, Chief Operating Officer (aka G.I. Joe) 

Brian comes to Mosquito Joe after an extensive career serving our country in the United States Navy. Brian graduated from the Naval Academy, after which he served 22 years as a Naval officer, focused in naval aviation. He is also a former management consultant with McKinsey & Co, where he focused on strategy and operations in a variety of industries and corporate settings. As our G.I. Joe and Chief Operating Officer, Brian coordinates the efforts and activities of the corporate team to enhance the performance of Mosquito Joe franchises. He guides new franchisees through the startup process and advises established franchisees in their ongoing business operations. Brian has actually been a Mosquito Joe customer since the original location opened in 2010! Originally from Massachusetts, Brian is a die-hard Boston sports fan and, like a true Navy captain, enjoys a good single malt scotch.

angela eadshotAngela Paules, VP of Marketing (aka Our Cup of Joe)

Angela joined the Mosquito Joe team in 2012 after spending the majority of her life in Texas. Her career spans advertising, working at her alma mater, The University of Texas at Austin, and even opening and running a successful coffee shop in Austin. So, even our marketing guru wasn’t immune to entrepreneurship, and it gave her the name of Our Cup of Joe! Here at the corporate office, the marketing team’s focus is to set our franchisees up with a marketing plan that supports their success and makes Mosquito Joe a household name in the community they are launching. Angela leads those initiatives and keeps the marketing team inspired with her knowledge and many pieces of Mosquito Joe brand colored jewelry.

Image of Jayme SaboJayme Sabo, Director of Marketing (aka Ginger Joe)

Jayme brings a wealth of marketing and advertising experience to Mosquito Joe after relocating to Virginia Beach from Tucson, Arizona. She has worked in both the agency world and a variety of corporate settings including financial services, real estate development, and the Indy Racing League. Jayme also worked as a consumer marketing manager for a large car wash business with more than 100 locations in ten states. Coming back to the franchise world was a perfect fit for Jayme as she grew up in a franchisee family helping her father with his ten-unit Subway franchise. As the Director of Marketing, she not only dedicates her experience to the overall best marketing strategy for Mosquito Joe, but also to the day-to-day success of our franchisees across the country.

mikeMichael Hull, Director of Finance (aka Numbers Joe)

Michael has a finance and real estate background, but was one of the original founders of Mosquito Joe in 2010 and has been involved ever since. As our Numbers Joe, Michael oversees the books but also supports the franchise operations with business intelligence analytics, financial reporting and vendor management. He has a passion for the city of Norfolk where he grew up, serves as President of the Young Associates Board of the Hermitage Museum there, and serves on the leadership board of a local bank.


DeniseImage of Denise Morris Morris, Director of Local Operations (aka Joe Mama)

Denise is the queen of customer service and manages our technicians, which earned her the title of our Joe Mama. Her background includes ten years in office management and eleven years as a paraprofessional within the educational system. She came to Mosquito Joe in 2011, and after the company started franchising in 2012, she became in integral role in training new franchisees as they come through our onsite training on things ranging from taking phone calls all the way to proper spraying techniques. No one knows the mosquito control business the way she does, so she is an invaluable resource to franchisees, and those of us in the corporate office as well.

As we said, we know the leadership behind the brand is a top consideration as you’re weighing opportunities. It’s pretty clear to see we had a lot to celebrate this week for National Boss’s Day. These folks are the brains behind the brand and offer up the experience in business and franchising that makes Mosquito Joe such a turn key opportunity. This year, Mosquito Joe has over 165 territories open, over 270 territories sold, and 120 unique franchisees in 28 states. We ranked 128th on Inc. 5000’s list of Fastest Growing Private Companies in America and are just getting started! If you are interested in the Mosquito Joe franchise opportunity and working with these folks you just read about, please visit our franchise information page and contact us. We’d love to make you the new neighborhood Joe.


Women of Mosquito Joe: Tiffany Farmer

If there is one thing we have learned it is that there are many misconceptions about women in the pest control industry! So while we could write a blog post about the pest control industry and why women are a good fit for Mosquito Joe, we thought there were a few people who could do a better job. In our blog series the Women of Mosquito Joe, we highlight the incredible women that are a part of the MoJo family and why it is no longer a man’s world!

This month we chatted with Tiffany Farmer of Mosquito Joe of New Orleans. After speaking with a Mosquito Joe franchisee who just happened to be their neighbors, Tiffany and her husband Terry decided it was the perfect fit. Some say the mosquito is the state bird of Louisiana so Tiffany felt a strong urge to protect herself and her family, but also her community.

What is your role in the Mosquito Joe business?

My role in the business is running the day to day operations. I get the technicians ready and on their routes, then I take the calls and answer questions and sign customers up. You could say I do it all…except spraying 😉 

How do you balance this with your family or home life?

The balance between home and work life is pretty easy. I work from home, so that makes it simple for me. I set a time of day when work is done and then I switch over to family. You have to find the right balance that fits for you, and thankfully Mosquito Joe is the perfect balance for us.

When considering opening your own business, why did you choose Mosquito Joe?

I choose Mosquito Joe because it didn’t feel like just another franchise, it felt like a family. To me, family is the most important thing so why not work with family and make a living? It’s really fun for us and was definitely the right choice. 

There are often misconceptions around the pest control industry and in particular with women working in that industry (that it’s dirty, etc.); what are your thoughts on those?

I do not find the pest control business to be dirty. Everything from our van and the way our technicians provide the service is so well organized that it doesn’t FEEL like pest control.  This brand is awesome because no one likes mosquitoes, we get rid of them, and more importantly we get to make outside fun again for families.

We’re so proud Tiffany and Terry are a part of the Mosquito Joe family. If you would like more information about Mosquito Joe of New Orleans and their mosquito treatment services in Louisiana, be sure to check out their website and read more about what they offer. And if you’re interested in the Mosquito Joe franchise opportunity, we’d love to hear from you. You could be the next Woman of Mosquito Joe!


Become a Southern Star with Mosquito Joe in Birmingham, AL

Birmingham, Alabama is known for a lot of things. Not only is it the largest city in the state, but it was also the hub of the civil rights movement in the 1950s and 1960s, is the home of America’s first Veterans Day celebration, and contains the world’s largest motorcycle museum. You probably know it for sayings like “Roll Tide!” as it’s home to the most dominant collegiate conference in the country (queue the debate!), or maybe its southern charm. Even Southern Living Magazine is published out of Birmingham, But, did you know it also holds a spot on the list of top 50 worst mosquito cities in the country? And since it’s right in the heart of the hot and humid southern United States, that isn’t likely to change any time soon.

Birmingham has huge potential as a Mosquito Joe location for several reasons. First of which is that our primary target (mosquitoes) thrives there, and demand for mosquito control is high. The long summer season works in a franchise owner’s favor as well by allowing more servicing and brand awareness time. Second, while there are competitors in the area, Birmingham offers a great opportunity to stake a claim in the mosquito control industry with Mosquito Joe. Having competitors means that residents in the area are already familiar with the general idea of mosquito control, which means that a franchise owner can spend less time at square one building awareness and more time differentiating Mosquito Joe from the other companies by proving the superiority of the services.

If you are interested in a Mosquito Joe franchise, there is no better time to invest! We are in the midst of scheduling our monthly training programs for new franchisees, otherwise known as MoJo University. This week-long comprehensive program takes new franchisees through all facets of owning a Mosquito Joe franchise including operations, marketing, finance, and more! These classes begin in October and run once a month through April of 2017.  New franchisees attend MoJo University on a continual basis as they join the system, so there is plenty of time to complete the training and open for the 2017 season!

On top of being able to attend an upcoming training, investing in a Mosquito Joe franchise now will allow you to attend our Annual Franchisee Convention this January! Convention gives us a chance to gather together for a few days in one place as a Mosquito Joe family. We spend time learning from one another, meeting new franchisees, sharing experiences, creating ideas, and celebrating our success. It’s a great opportunity to dive in head first and learn as much as possible before you open for business.

Lastly, this year is an especially great time to take action due to a higher than normal demand for mosquito control services as concerns about Zika virus spread. While we are not experts in the virus, we are experts in mosquito control, and are proud to be an added defense against mosquito-borne illnesses for homes across the country. With dozens of locally acquired cases nationwide and almost 30 cases in Alabama alone, Zika virus is sure to be top of mind for a lot of customers for a long time.

We are incredibly proud of our growth as a company over the last five years. This year, Mosquito Joe has over 165 territories open, over 270 territories sold, and 120 unique franchisees in 28 states. We ranked 128th on Inc. 5000’s list of Fastest Growing Private Companies in America and are just getting started! If you are interested in the Mosquito Joe franchise opportunity, please visit our franchise information page and contact us. We’d love to answer your questions and get you started on the path to becoming a franchise owner!