Mosquito Joe Makes Inc 5000 List

Mosquito Joe sold its first franchise in early 2013 and ever since, it’s been charging forward full throttle. We now have 169 territories open across 27 states. All that growth in just four years has definitely made the time fly for us. We have been very busy hosting prospective franchisees, training new franchisees, and supporting our Mosquito Joe locations as they launch and grow their businesses. As busy as we’ve been, in the middle of what we like to call “happy chaos,” it is easy for us to forget to take a step back and acknowledge the progress and milestones we’re reaching along the way.

That said, recently we ran face-first into a really exciting accomplishment that made us step back and really be proud of our company’s growth and success in our first year of franchising. Last week it was announced that Mosquito Joe made the 128 spot in Inc. 5000’s list of Fastest Growing Private Companies in America. That’s right, we made the top 3% of the list and we couldn’t be more proud!

“The Inc. 5000 list stands out where it really counts,” says Inc. President and Editor-In-Chief Eric Schurenberg. “It honors real achievement by a founder or a team of them. No one makes the Inc. 5000 without building something great – usually from scratch. That’s one of the hardest things to do in business, as every company founder knows. But without it, free enterprise fails.”

The average company on the list achieved a mind-boggling three-year growth of 433%. The companies on the list collectively generated 640,000 jobs over the past three years, or about 8% of all jobs created in the entire economy during that period – a statistic in which we’re proud to be included.

Head Joe and CEO Kevin Wilson said “There’s no doubt that this is going to be another strong year for us, from both a development and educational perspective. We’re excited to grow into new territories this year, and ultimately take the Mosquito Joe brand to the next level.”

While we know in our hearts that this opportunity is a great one and that mosquito control is so important, to be recognized by Inc. was a big moment for Mosquito Joe. Thank you to all of our customers and franchisees who make this the amazing company it is, and of course our stellar corporate team as well (we’re not above tooting our own horn).

If you’re reading this and are curious about the opportunity, start exploring. If you think mosquito control is something you can’t do, you should know you don’t need pest control experience to get started. In fact, most of our franchisees don’t have any pest control experience or even small business experience. That’s part of what’s so great about our franchise system – we provide all the training and systems for you! So think about us. We’ll be here…and growing.


All in the Franchise Family

At Mosquito Joe, we like to think we are one big family from our Corporate team to our franchisees and technicians. Every employee brings value and enthusiasm to the table, which makes our company such a great place to work. But some of our franchisees work with relatives on a daily basis, handling all the ups and downs that accompany working with family. Considering that many entrepreneurs and business owners utilize relatives as resources and employees, we wanted to find out more from several Mosquito Joe owners that do so. We sat down with owners and operators from Mosquito Joe of Texas Hillcountry and Mosquito Joe of Buffalo to get the low down on what makes a family business tick.

How many people in your family are involved in the Mosquito Joe business and what role does each person play in the business?

“I (Jane) run the office, billing, and marketing. My brother (Wess) and husband (Sean) are technicians and run the trucks. Wess is co-owner and helps make decisions in the office as well. – Jane, Texas Hillcountry

“All five of us are involved. Scott is the general manager guiding the entire business. His wife assists in managing the business, focusing on office operations including billing and accounts receivable. Karlene (daughter) heads up customer relations and sales. Joel (son) is responsible for leading the day-to-day spraying operations. Janelle (daughter) splits time between completing her college degree and assisting wherever help is needed.” Scott, Buffalo

Why did you decide to involve your family in the business?

“When Wess opened Mosquito Joe alone, he quickly realized he was going to need some serious help running the office as well as the crew. My husband was a golf-course superintendent for 20 years and already knew the inner workings of chemicals and turf management. I was familiar with code interpretation and computer training, which I knew would be useful in the office. Both my brother and I had grown up working in my father’s mom-and-pop pharmacy, so customer service was in our blood. We felt like it was the perfect mixture.” – Jane, Texas Hillcountry

“Two-fold. We saw this as a great opportunity, and we wanted to share it with the family. Also, the unique talents of each person contributes to our success.” – Scott, Buffalo

What are the benefits and advantages to working with family?

“The greatest benefit was that after almost 12 years, my brother and I were finally living in the same city. I just recently got married, and have a niece and nephew. I get to actively participate in their lives and vice versa, as opposed to a twice a year visit.” – Jane, Texas Hillcountry

“We are able to trust and rely on each other because we know that we each take what we do seriously and have ownership of the results. There is never a question about any one of us not having our customers’ complete satisfaction driving everything we do.” – Scott, Buffalo

What are the biggest challenges?

“We have seemed to work well with few disagreements. Our business is in its infancy, and we are all careful to handle each situation individually and then drop it. It helps that my father acts as the tie breaker!” – Jane, Texas Hillcountry

“The passion that each of us brings can create tension that can be hard to tame in a comfortable setting. We also need to remember to communicate effectively with each other.” – Scott, Buffalo

How do you keep family and business life separate?

“That is probably one of our biggest challenges. We find ourselves being together for a “family” function but end up discussing business in a lighthearted manner.” – Jane, Texas Hillcountry

“We don’t. We’ve found that the business has become part of each of us.” – Scott, Buffalo

What have you learned about each other along the way?

“We have discovered each other’s strong suits and weaknesses, and we’ve used this to our advantage. Once you know each other’s quirks, they can be your company’s greatest assets.” – Jane, Texas Hillcountry

“We have gained a greater awareness and appreciation of our individual qualities, skills, and knowledge. And despite sharing a name, we’ve discovered the ways we are are all different.” – Scott, Buffalo

What advice would you give to people considering starting a franchise or business with family members?

“Make sure you enjoy being around them and have open lines of communication because you’ll see, talk to, and work with them daily!” – Jane, Texas Hillcountry

Involving family in business can be challenging, but with planning and setting of expectations, it can be a fulfilling experience. If you are interested in learning more about the Mosquito Joe opportunity, please visit our franchise information page for details. We would be happy to chat and set you on the path to becoming part of our Mosquito Joe family!


Importance of Online Marketing for Franchises

Marketing is an integral part of the well-rounded corporate support we offer our franchisees. Depending on the franchise owner, this level of support can take on varying degrees of intensity. Our most successful franchisees are very involved in their communities, sponsoring events, donating to local non-profits, and networking with other business owners.

But an increasingly important component of our corporate support is online marketing. We offer franchisees support through various vendor programs and training on things like website management, pay-per-click advertising, social media, reputation management, and more! Online marketing is key for the Mosquito Joe business model as many of our franchisees don’t have a brick and mortar storefront. Let’s take a look at some of these strategies and why they’re important for any and all business owners.

Website Management

Whether you own an independent business or are part of a franchise system, your online presence is of tantamount importance these days. The first thing that comes to mind for many people when they hear “online presence” is a website. Consumers are more likely than ever to visit or search for a business’ website before visiting or deciding to buy a product. Each Mosquito Joe franchise location has it’s own micro-website with information about services, coverage area, special offers, and more. Corporate helps set up the site and has oversight of each one, but franchisees are encouraged to update their website regularly, adding personalized touches to reflect their local business along with any service updates or deals. These updates not only help keep content fresh, but they also help a business’ organic search results on Google.

Search Engine Optimization and Pay-Per-Click Advertising

As our online marketing guru, Alexi says, “The best place to bury a dead body is on page 2 of Google search results,” because no one ever looks there. Customers are using Google to research businesses more frequently before they invest in a product or service. It’s crucial for businesses to appear on the first page of search results because the likelihood of a consumer moving to page 2 is slim.

Maintaining a good search position on sites like Google takes consistent maintenance of your business’ website and online platforms. Google makes it even more difficult by changing its algorithm consistently, which means a change in strategy for businesses. Some of these strategies include: using keywords consistently and often throughout your website, using links wisely to include keywords rather than irrelevant phrases, making images searchable by including <alt> tags, and having an overall well-organized website design.

Pay-per-click advertising (PPC) is another common online marketing tactic used to get more eyes on a business’ website. If you search for something on Google, you will notice the first few results normally have the word “Ad” next to them. PPC allows advertisers to bid for placement among these sponsored results when someone searches for a keyword related to that advertiser. Every time a user clicks on the ad, the advertiser pays a small fee to the search engine. Fees will vary depending on the market and keyword. If there are a lot of searches in your area for a certain keyword, the price per click will be higher.

Don’t worry if that sounded like a foreign language! There are plenty of resources to explain (like the links above), and most online marketing professionals will have in-depth knowledge.

Online Reputation Management

More consumers are taking to the internet to research companies and post reviews on sites like Facebook, Google+, and Yelp. It’s important for businesses to monitor these reviews and respond accordingly, whether the customer says something positive or negative. Customers appreciate being heard, and your engagement with customers will reflect positively on you when other people research your business. It also helps personalize your business to talk with customers, answer questions, and address concerns individually. Leaving an open line of communication and responding to customers will increase the likelihood of receiving referrals.

In the world of online marketing, this is just grazing the surface of possibilities to promote a business. Whether you are a storefront or cloud-based business like Mosquito Joe, having a strong online presence is everything in this age of technology. If you aren’t savvy in this field and are exploring new business opportunities, look for a strong marketing team that understands your position and how to make online marketing work for you.

That’s where we come in to help! Our system provides franchisees with an established network of online vendors, training, and materials so their focus can be elsewhere. But whether you have access to this type of Corporate support or are going it alone, these are all things to keep in mind. If you’re interested in learning more about the Mosquito Joe franchise opportunity, visit our website, and call us today!


Corporate Support is Key for Franchise Owners

Franchising is a great business opportunity for millions of people across the country. Currently, franchise establishments in the U.S. number around 796,000 and have created 9 million jobs. But what makes the best franchises stand out from the rest in this soaring industry? One major factor is the level and quality of corporate support that each franchise owner receives. And the key to good support is to put the success of the franchisees first, remembering that all decisions made at a higher level will affect the system as a whole.

The type, level, and means of corporate support vary among each franchise organization.  But in our humble opinion, Mosquito Joe is one of the best in the business when it comes to setting our franchisees up for long-term success. Let’s take a look at how we do that.

Company Culture

What sets us apart from our competitors is our appeal to the lifestyle mosquito control can provide rather than the sometimes icky feeling pest control can bring. Our slogan “Outside is fun again.” embodies this idea at a Corporate level and spreads throughout our franchisees. We encourage them to get involved in their local communities, sponsoring festivals and fun-runs, donating to local non-profits, and educating people about mosquito control. All of these things make franchisees a recognized and trusted resource in their communities that provide a service which allows families to enjoy spending time in their own backyards worry-free.

Training and Site Visits

Mosquito Joe’s high level of Corporate support starts the day franchisees sign their agreement. They are assigned a Franchise Business Coach (FBC) who will be their first point of contact from that day forward, helping them navigate the process of opening a business and running it for the long-term.

Then, it’s off to school!  Before opening, every franchisee must come to Mosquito Joe headquarters for training. MoJo University, as we so lovingly call it, is designed to effectively and comprehensively train franchisees in all aspects of their Mosquito Joe business within a reasonable time frame. This training includes sessions on operations, finance, marketing, and more! Students also leave with some homework, assignments designed to keep them moving and preparing for opening. Franchisees spend training learning from our amazing team, and each other, and leave with the confidence to hit the ground running.

The support continues with site visits conducted by the Franchise Business Coaches. New franchisees can expect their visit a few weeks after opening, to give them a chance to learn the ropes. Their FBC will drop by for a few days to review operations, provide recommendations, and create a solid plan for future growth. Second year and older franchisees will also get a visit from their FBC each year, which provides a continuous, reliable, and personal string of support as they grow.


Our belief at Mosquito Joe is that in order to provide the best level of support, we have to understand our franchisees. This includes knowing what challenges they are facing, what they are doing successfully, what they need more or less of from Corporate, and what new ideas they have for the future. That’s a lot to understand!

Aside from fostering continuous communication with franchisees, we send out surveys throughout the year to gather this information. Our Corporate team reviews the results at length, follows up with franchisees for detail, and uses the information to improve the system. Feedback from these surveys makes its way into Corporate meetings, franchisee training, marketing materials, and daily communication with our franchisees. They are in the field everyday and are a great source of honest feedback and innovative ideas.

One of the most attractive features of franchising is the built-in Corporate support. Many of the headaches and red-tape associated with opening a new business are alleviated or altogether removed when doing so through a franchise system. But Corporate support can take many different shapes, sometimes dissipating once a franchise opens.

This is where Mosquito Joe is different. From the extensive training at MoJo University to the ongoing dedication of our Franchise Business Coaches, Mosquito Joe Corporate is committed to supporting our franchisees from the day they join our system, to the day they open for business, and every season after.

If you are exploring a franchise opportunity and think Mosquito Joe could be the right fit for you, please visit our franchise information page for details, and give us a call. We would love to chat and answer all of your questions. And of course, if you or anyone you know is in need of mosquito control services, please call your local Mosquito Joe for a free quote.