Entrepreneur Names Mosquito Joe Top New Franchise

Entrepreneur Top New FranchiseEvery year, Entrepreneur announces a list of franchisors who started franchising within the past five years based on objective, quantifiable criteria, including financial strength and stability, growth rate and system size. Franchisors on this list do all that while helpings other start their own businesses and achieve goals. Pretty amazing, right? We thought so, too. That’s why we’re incredibly honored to be named in Entrepreneur’s 2016 Top New Franchises. There are 75 business opportunities on the list, and we’re excited to be number 28.

Growth has been quick the past three years of franchising, thanks to the simple business model and excellent franchisees. This year Mosquito Joe will be servicing 55 new territories to reach a total of 112 by year end. When we started, our vision was to make Mosquito Joe a household name across the nation and that remains the goal even as we signed a deal in our 26th state. We’re so excited to see what our franchisees are going to be doing in their communities this year, and grateful for the opportunity to step back and be proud of all the hard work thanks to Entrepreneur Magazine!

This kind of award and recognition is a big win for everyone. For those of you who are shopping for a franchise opportunity and are digging into Mosquito Joe in detail, this is great third party validation. Financial strength and stability are cornerstones of this list, as they are your list when looking at business opportunities, so hearing an organization as reputable as Entrepreneur rank us among the top new franchises based on that is gratifying.  It’s also a direct reflection of the hard working franchisees in our system, and we couldn’t be more proud of them. While our growth rate and system size has been an incredible ride the past few years, we work hard to bring the right Joe into your neighborhoods to make them more enjoyable and safer places for your kids to play. This ranking is a huge honor and we couldn’t be more excited for what’s to come in 2016.

If you’re interested in learning more about our brand and the business opportunity, check out the Mosquito Joe franchise website for details and information.  No pest control experience is required, and you can be part of one of the “most promising business opportunities.”


Top 3 Mistakes First-Time Franchisees Make and How to Avoid Them

It’s officially spring!  And that means more sunlight, warmer temperatures, and unfortunately, more mosquitoes.  If they aren’t already, many Mosquito Joe locations in the southern half of the country will be opening for the season within the next few weeks.  By now, our network is comprised of nearly 100 experienced franchise owners with one or multiple seasons under their belts going into the 2016 season.  And with Mosquito Joe’s rapid growth, another 25-30 owners are expected to launch their businesses this year.  Opening your own business is a big life decision, and choosing to open a franchise requires just as much thought and research.  As the franchise industry continues to boom in this country, it’s easier to see trends in certain industries and the decisions new franchise owners make when opening a business.  To help ease some stress, we’ve put together a list of common mistakes new franchisees make and how to avoid them.

Mistake 1: Skipping the Research

There are plenty of business opportunities claiming to be “huge successes” or “the best decision you’ll ever make.”  But for every successful franchise out there, there are a dozen others that are too good to be true.  You want to be careful about picking a business that not only suits your goals but is viable in the long term.  Ask questions like: is the market for this business growing?  is there a need for this business?  is the franchise as a whole showing solid growth and success?

Once you’ve gotten a sense of the general picture, there are multiple ways to take the next step.  A franchise broker will work with you to determine which type of franchise fits best based on your interests, financial situation, and goals.  You can also take this on yourself by consulting franchise portals such as Franchise Gator, Entrepreneur, and Franchise Solutions.  There, you can sort through individual franchise profiles to find more information such as start up costs, growth rates, and ongoing fees.

Once you’ve narrowed down your selections and begin seriously talking to potential franchisors, you want to follow up on every bit of information they provide.  You can do this by having a third party, such as a lawyer, review any documents or materials given to you.  You should also call current franchise owners in that business to ask them about their experience.  They will be the best sources of information, especially if this is your first time in franchising.

Mistake 2: Underestimating or Misunderstanding Financials

Before you begin the process of choosing a franchise, you need to evaluate your financial situation and accurately determine how much you have to invest and how much you’re willing to spend on a new business.  The answers to these questions will usually narrow down your field of options dramatically.  Once you start talking to franchisors, you should scrupulously review each Franchise Disclosure Document.  This document includes background about the company, start up costs and fees, and overall performance.  Some franchisors, like Mosquito Joe, dedicate an entire meeting to reviewing the FDD with you and addressing any questions or concerns you have.  Some do not.  Regardless of the process, prospective franchise owners are encouraged to show the document to a lawyer or counselor for further review.

There is a lot of information in a Franchise Disclosure Document, usually an overwhelming amount.  While every element is important, be sure to note the initial and ongoing investments required.  Oftentimes, the start up costs seem reasonable only to be followed by inflated fees and overhead charges.  Compare these numbers to those you originally planned and honestly evaluate the opportunity before moving forward.

Mistake 3: Not Understanding the Franchise Model

There are many reasons to buy a franchise.  High among them is wanting to be an entrepreneur with the backing of a support system to help in certain facets of the business.  While franchisees may understand this theory, they sometimes have difficulty putting it into practice.  They may want more autonomy in running their business than the franchisor will allow or they rely on the franchisor far more heavily than is necessary.  If you are new to franchising, part of your homework should be to understand the basic franchise model and how franchisor relates to franchisee.  As you get closer to making a selection, you can further investigate each franchise and its Corporate culture to determine how it will fit with your vision.  The most important thing to remember is that franchising is a team effort, relying as much on the franchisor as on each individual owner.

The process of choosing and opening a business can be overwhelming, scary, and a whole list of adjectives too long to fit in this post.  Luckily, there is a multitude of resources available to help in your research and decision processes. Please visit our franchise information page if you are interested in learning more about the Mosquito Joe franchise opportunity specifically.  And check back here for continuous updates about Mosquito Joe’s franchising adventures!


Women of Mosquito Joe: Gail Yongue

If there is one thing we’ve learned it’s that there are many misconceptions about women in the pest control industry! So while we could write a blog post about why women are a good fit for Mosquito Joe, we thought there were a few people who could do a better job. In our blog series the Women of Mosquito Joe, we highlight the incredible women that are a part of the MoJo family and why it is no longer a man’s world!

This month we chatted with Gail Yongue of Mosquito Joe of Gulf Coast Alabama.  While her husband Jim helps with the business, Gail is the one running the day-to-day operations and making sure all the customers are swat free and enjoying that Alabama sunshine.  Since Gail used to work in the healthcare industry as a hospice nurse, taking care of people is natural to her, and she’s amazing at what she does!

Chatting with Gail

What motivated you to get involved with Mosquito Joe?

Gail: I’ve always wanted to own a business so I could pave my own way. Mosquito Joe was a good fit for our lifestyle and my background. And who doesn’t want to get rid of mosquitoes?!

How would you describe the Mosquito Joe community?

Gail: I thought leaving hospice would be hard because I would miss a connection with others and the feeling of helping people. However, there are many customers with whom I feel a connection and who are so happy as we have changed their lives. I have also enjoyed feeling a community among the franchisees whom I have made connections with – between them and corporate you have a constant “phone a friend” to help with aspects of the business when you need more guidance or just a listening ear.

Why is Mosquito Joe a good business fit for women?

Gail: Wives and mothers want their backyard to be a place to make memories, memories that don’t include being bitten and having their children crying. Being a woman-owned business allows you to connect and empathize in a personal way with the women of the families.

Who is your inspiration and why?

Gail: I have a few, but Rob Dyrdek is high on my list and one person I would love to meet. I’d love to learn a thing or two about business from him. Unless you are around my age or are into skateboarding you might not know who he is.  But the reason I like him is that he’s self made and enjoys life while pursuing his dreams, all while creating stuff for the rest of us to enjoy.  Oh, and he cares about community and people!

Thanks Gail!

We’re so proud Gail is a part of the Mosquito Joe family. If you would like more information about Mosquito Joe of Gulf Coast Alabama and their mosquito treatment services, be sure to check out their website and read more about what they offer. And if you’re interested in the Mosquito Joe franchise opportunity, we’d love to hear from you. You could be the next Woman of Mosquito Joe!


Third Annual Franchisee Convention Recap: Charting the Course in 2016

To reflect our most successful year in business to date, we decided to take our third annual franchisee Convention on the road to Florida for some sunshine, training, and a lot of fun!  2015 brought exponential growth to the franchise with over 70 new territories open, 5 new states, and over 30 new franchise owners.  It was only appropriate that the 2016 Convention was the biggest and best Mosquito Joe Annual Convention Sunset Cruiseyet with over 230 attendees!

We had a wonderful weekend sharing ideas, learning from one another, and welcoming new faces to the MoJo family.  CEO, Kevin Wilson, kicked off the event with his State of MoJo address to cover our progress as a franchise so far and our goals for the coming year.  Nick Powills from No Limit Agency inspired us all to believe that anything is possible.  We also welcomed new ideas and advice on sales from Gary Michels of Southwestern Consulting.

Throughout the weekend, franchisees were welcome to attend a variety of breakout sessions.  These hour-long meetings were designed to give franchisees the chance to learn about more nuanced topics in the mosquito control industry and Mosquito Joe specifically.  Topics included grassroots marketing, reporting and analytics, budgeting, online marketing, and more!

Of course, we couldn’t leave Florida without having a little fun.  A nice sunset cruise gave everyone a chance to mingle and get to know one another before our highlight event, the annual awards dinner and ceremony.  This is our chance to recognize some of our stand-out franchisees from the previous year while enjoying great food and even better company.  See below for our award winners!

Mosquito Joe Annual Convention Award Winners

At every Convention, we are amazed at the growth of this company, and this year was no different.  Our franchisees are the reason Mosquito Joe is such a successful business.  Thank you to all of our franchisees, vendors, and staff who attended this year’s event to make it so special.  We can’t wait to see everyone again next year!  In the meantime, stay tuned to this blog for regular updates throughout 2016 as we continue to make outside fun again.


3 Myths About Mosquito Control Debunked!

Being involved in the mosquito control industry, Mosquito Joe business owners recognize that there are common myths and concerns surrounding their business.  Experienced customers have a solid understanding of how it all works, but new customers, or those with no previous exposure to the mosquito control industry, are often wary about signing up for service.  Similarly, the questions our customers ask about mosquito control and those our future franchise owners ask are nearly identical.  Today we’re debunking three common myths surrounding our industry, so those using our services and those providing them in the future will have the right information to provide the best mosquito control experience.

MYTH 1: Mosquito control is dangerous to the health of my family, my pets, and my plants.

Our barrier spray services are designed to protect your property and those who use it against mosquitoes (two-legged, four-legged, or leafy).  Our technicians are trained and certified to provide mosquito control services in the safest way possible.  The spray we use to protect your property against mosquitoes is made of synthetic pyrethrins called pyrethroids, which are a natural byproduct of the Chrysanthemum flower.  These ingredients are probably present in things you use everyday such as household cleaners, pet shampoo, sprays, and lice shampoos.  The products themselves are water-based, mixed in water and will not harm plants.

We simply ask that everyone step inside while we’re treating your property, and wait 30 minutes for the product to dry.  After that short break, you can resume playtime outside!

For properties including ponds, vegetable gardens, flowers, or potted plants, we offer an all-natural treatment option.  This spray is a mixture of water and garlic (similar to that used in cooking), designed to be gentle on plants, aquatic life, and pollinators. While this is a great alternative to the synthetic treatment, the all-natural option needs to be applied every 14 days to maintain its effectiveness.  It also repels mosquitoes, as opposed to the synthetic treatment which eliminates them.

MYTH 2: Mosquito control should get rid of every mosquito on my property.

Unfortunately, no mosquito control solution can guarantee complete removal of mosquitoes; it is possible for some mosquitoes and larvae to survive treatment.  However, a regular, recurring mosquito control treatment regimen can provide a significant reduction, making your yard a noticeably more enjoyable place to hang out.  Our barrier spray treatments last for 21 days, at which time our technicians will return for another service to keep your yard protected.  One spray alone will reduce mosquitoes up to 70%.  After 3 sprays, that reduction rate increases to 90-95%.  Continuous service will increase and maintain this rate throughout the season, so that you can enjoy your yard all summer long.

MYTH 3: I don’t need additional mosquito control.  My city sprays the neighborhood when needed.

Our technicians provide a custom treatment for each individual situation, providing a much more effective result. They will walk your property each visit and treat it with a methodology specific to your yard.  A mosquito truck sprays a dense fog down your neighborhood street hoping to eradicate adult mosquitoes. However, their service can only reach mosquitoes in close proximity to the truck leaving many areas unprotected.

Believe it or not, mosquito season is right around the corner.  To avoid the smelly bug spray and citronella candles, contact your local Mosquito Joe for the best mosquito control services in the business!  They will be more than happy to answer your questions and help you enjoy being outside again.  And if you’re interested in learning more about becoming part of the MoJo team, check out our franchise information page to find out how you can get started!