Mosquito Joe Convention 2017: Rise Above the Rest

Our Fourth Annual Franchisee Convention took us south of the border to Cancun, Mexico! We decided to go big to celebrate our most successful year to date that included over 170 territories open across 30 states. We had a wonderful week sharing ideas, learning from one another, and welcoming new faces to the MoJo family. This year’s theme was Rise Above the Rest meant to not only celebrate our rapid growth but to set a goal of surpassing our competition and becoming the industry leader. It’s safe to say this was our best event yet with over 230 attendees!

CEO Kevin Wilson kicked off the event with his State of MoJo address to cover our progress as a franchise system so far and our goals for the coming year. Keynote speaker, Scott Stratten, discussed the impact that experiences with brands can have on people. He left the crowd inspired to bring the MoJo brand to life and make a difference in the lives of our customers through personality, kindness, and superior customer service.Mosquito Joe Convention - Group Photo

Throughout the week, franchisees attended a variety of breakout sessions in marketing, operations, and sales. These hour-long meetings offered franchisees the chance to learn about more nuanced topics in the mosquito control industry and specifically about the Mosquito Joe business model. New additions this year included an entire extra day of content and roundtable sessions that allowed franchisees to discuss a variety of topics in smaller groups and a more relaxed environment. This year we were excited to induct 5 franchisees into our prestigious Million Dollar Club, and they had the chance to sit on a panel in front of the system to give franchisees some fresh ideas and insight from the system’s top performers.

Of course, we couldn’t leave Cancun without having a little fun! We started the week off with a welcome cocktail reception and dinner on the beach, which gave everyone a chance to unwind after a long day of traveling. Our highlight event, the annual awards dinner and ceremony, was Thursday night. This was our chance to recognize some of our standout franchisees from the previous year while enjoying great food and even better company. We closed out the week with an electric beach party Friday night, allowing everyone to relax after an extremely productive few days.

At every Convention, we are amazed at the growth of this company, and this year was no different. Our franchisees are the reason Mosquito Joe is such a successful business. Thank you to all of our franchisees, vendors, and staff who attended this year’s event to make it so special.


Join Us in 2018!

It’s not too late to join the MoJo crew for 2018’s Convention, which will also be in Cancun! If you’re interested in franchising with Mosquito Joe, please visit our Franchise Information page and give us a call today!

We can’t wait to see everyone again next year!  In the meantime, stay tuned to this blog for regular updates throughout 2017 as we continue to make outside fun again.

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Women of Mosquito Joe: Michele Sommers

If there is one thing we have learned it is that there are many misconceptions about women in the pest control industry! So while we could write a blog post about the pest control industry and why women are a good fit for Mosquito Joe, we thought there were a few people who could do a better job. In our blog series the Women of Mosquito Joe, we highlight the incredible women that are a part of the MoJo family and why it is no longer a man’s world!

This month we chatted with Michele Sommers of Mosquito Joe of Springfield, IL. Michele and her husband Jeff are no strangers to owning their own business. Together, they’ve been self-employed for 12 years running their own architecture practice since 2004. While Jeff’s background is in detail and design, Michele’s is in organization and business structure, so it’s no surprise she runs the show at Mosquito Joe. She is the owner/operator and wears every hat there is from answering phones to marketing and finances all the way to getting into the van and treating properties!  The services provided by Michele and her crew make sure Springfield, IL is itch free as well as adding a layer of defense for mosquito borne illness.

What motivated you to get involved with Mosquito Joe?

I got involved in Mosquito Joe because I loved the culture of the company. The focus on having fun outdoors was right up my alley. And the fact that it’s a seasonal business was perfect for me – I wanted to stay current with my skill set in business, but didn’t want to work year-round in a corporate job. It’s a win-win!

Sommers FamilyHow would you describe the Mosquito Joe community?

I love the fact that I always have a support system at my fingertips. Whether it’s from the corporate side or from my fellow franchisees, I’m blessed to have friends and experts by my side. I also LOVE the support I receive from our customers! They’re always so happy to Share the MoJo with their friends. They love helping us grow our business!

What do you find empowering about your job?

I love the fact that I am able to impact my community in a positive way through my business.

There are often misconceptions around the pest control industry and in particular with women working in that industry. What are your thoughts on those? 

Sitting at a desk all day every day can get very boring. I like that we have the ability to get out there and get our hands dirty if we want to. I’d actually like to get out there more often than I actually do. I love meeting our customers and seeing the excitement on their faces as we talk about helping them knock down their mosquito population. I love educating people on why it’s important to practice prevention and how they can play a part in mosquito control as well. Problem solving and education are a big part of this business. I love that!

What advice would you give a woman considering opening a Mosquito Joe business?

I’d say “go for it” – it’s very rewarding helping others create an outdoor environment that is protected and enjoyable for their families.

We’re so proud Michele and her family are a part of the Mosquito Joe family. If you would like more information about Mosquito Joe of Springfield, IL and their mosquito treatment services in Illinois, be sure to check out their website and read more about what they offer. They have a season pre-pay discount happening now, so call and pay before February 28 and save 15%! If you call and pay after March 1, you’ll still save 10%. The only thing you’ve got to lose is mosquitoes, and we doubt you’ll miss those. And if you’re interested in the Mosquito Joe franchise opportunity, we’d love to hear from you. You could be the next Woman of Mosquito Joe!

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A Season to Be Thankful For

At Mosquito Joe, we have a lot to be thankful for this week. This season we had 170 territories operating in 27 states which means we made more families mosquito free this year than we ever have. It also means that we welcomed many franchisees into the Mosquito Joe family and as we’re growing, we’re so thankful because these franchisees and our corporate staff make this the greatest company to be a part of. We took a minute or two to chat with our corporate office to see what their thankful for both personally and professionally. Some of the answers made us giggle so we thought we’d share with you!

What MoJo is Thankful For

MoJo Corporate Fun EventI’m thankful for the community that has embraced me at MoJo and VB/Norfolk and has made me feel like this is home.” Kyle Jones, Graphic Designer who relocated from the Chicago area this year!

My Family and Friends.  My Team.  My Health. I know…not creative, but true. Kevin Wilson, CEO

I am thankful for my job and that I work with an awesome group of people. Everyone here is so welcoming and helpful and I enjoy everyone I work with.  Thanks Mosquito Joe! Sharon Lerche, Operations Assistant

I’m thankful for my HouChevy the Monsterdini wine preserver that helps keep my weekday wine as delicious as possible so I don’t (always) have to drink the full bottle in one sitting 😉  I am also thankful for my dog’s ridiculous facial expressions. Someday I would like to make a coffee table book of them. If he could speak it may not be as entertaining, but since he has yet to learn English I have to caption what he’s thinking in my head. And he’s hilarious. Other things I’m thankful for include: seat warmers in my car, peanut butter M&Ms, the ridiculous things kids say, and the fact that everything is always on sale at Kohl’s. Always. As a company, I’m thankful that despite our fast growth we’ve continued to hire great people. And that I have a great parking spot.” Angela Paules, VP of Marketing

Tracey WillmottDavid Barrett and the CatsJayme Sabo PetsMcConnville Family at the Cubs

 

 

 

 

I’m thankful for old awkward photos like these that not only remind me of how amazing I was as a child but also give me a good chuckle when I need it. And yes, that’s a Buffalo girl in the making getting her chicken wing on. Tracey Willmott, Marketing Assistant

I’m thankful for Francis and Meechum. They are thankful for Thanksgiving because they love purrmpkin pie and mashed purrtatoes. David Barrett, Financial Analyst

I’m thankful for green traffic lights, the “Alarm 2″ feature on my bedroom clock, and my furbabies who moved 2,400 miles with me to join Mosquito Joe this year.” Jayme Sabo, Director of Marketing

I’m thankful for the Cubbies! And my family of course! Meghan McConville, Administrative Assistant

Julie Green with HusbandI’m grateful for supportive husbands who show up to Mosquito Joe commercial and photo shoots when your lead technician can’t make it at the last minute and you need a star. A day in the life of being married to a marketing gal! I’m also grateful that I’ve gotten to be on this crazy, wonderful ride with Mosquito Joe from day 1. I’ve had a front row seat watching this company grow from the first franchisee signing to the 120th and it’s been awesome. This team is the greatest and I love working with them every single day…well, most days 😉  Julie Green, Marketing Manager

 

We hope you have a wonderful Thanksgiving full of yummy food, warm memories and lots of laughter. If you brave the crowds for Black Friday, godspeed and happy shopping! If you prefer to lay back and do your shopping from home, give your local Mosquito Joe a call. Gift certificates make great stocking stuffers and are perfect for that person on the list that has everything! And of course, if you’re interested in the Mosquito Joe business opportunity, visit our website and we’ll be happy to chat with you. Happy Thanksgiving from our family to yours!

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Mosquito Joe Ranked Top Franchise for Veterans in 2016

Mosquito Joe was recently named a top franchise by Franchise Business Review in its 2016 Top Franchises for Veterans Report.

If you aren’t familiar with the Mosquito Joe opportunity, you might not know we began as a mom-and-pop mosquito control business in 2010. Franchising began in 2012, so in just a few short years, we’ve grown to become an industry leader with over 168 franchise locations open nationwide.

Franchise Business Review, a national franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. Mosquito Joe was among 158 franchise brands, representing over 22,000 franchise owners, that participated in Franchise Business Review’s research. Of the 22,000 franchisees, approximately 2,500 are veterans. Mosquito Joe franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchisor/franchisee relations, and financial opportunity.

Mosquito Joe scored higher among military veteran franchisees than other brands surveyed in their overall satisfaction including areas like Franchise Community and Financial Opportunity.

COO and Veteran Brian Garrison

“We feel vets bring the right set of experiences and work ethic to our business. Veterans coming through the pipeline look at the other vets in our system, and it resonates with them. We can look veterans in the eye and say, ‘We understand that you don’t have any experience in the private sector, but we can be a backstop for you as you make the transition,'” says Brian Garrison, Chief Operating Officer of Mosquito Joe. Brian is one of our corporate employees (pictured right, with his family) that is a veteran. Brian retired in 2012 after serving 22 years in the Navy.

“Many franchisors are recruiting veterans because they realize that military experience, in addition to fostering traits including integrity, honor, and commitment, imparts many skills that successful franchise owners have,” says Eric Stites, who is CEO of Franchise Business Review and was a First Class Petty Officer with the US Navy. “Since the number of franchise options can be overwhelming, it’s important to look closely at what veterans who are in franchising say about their experience.”

Our corporate office is located in Hampton Roads, VA and that is the home to not only the world’s largest naval base, but multiple other bases for every branch. Not only do we live among veterans in Virginia Beach, but we work among them and their family members too! A large portion of the Mosquito Joe Corporate staff is either a veteran themselves or is related/married to one. Check out our unofficial spouses’ club below!

Mosquito Joe Veterans

There are times when the words “Thank you” don’t seem big enough to encompass the gratitude we hold for people and their actions. Happy Veteran’s Day to all those who have served and continue to serve. You are in our thoughts on Veteran’s Day, and every day.

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Like A Boss: The Mosquito Joe Leadership Team

This week we celebrated National Boss’s Day (there is a day for everything, but we can get behind this one!), and it got us thinking about those we’re lucky enough to call boss around here. At Mosquito Joe, our leadership team has strong backgrounds in business, marketing, finance, entrepreneurship and franchising. We know when you’re researching franchise opportunities, the team supporting you is a top consideration. That’s why we’re excited to introduce our leadership to you, because when you sign onto to join the Mosquito Joe family, they’re working for you.

Kevin Wkevin-linkedinilson, CEO & President (aka Head Joe)

What do airplanes, bagels and mosquitoes all have in common? Kevin Wilson, that’s what. After graduating from the Ivey Business School at the University of Western Ontario, Canada Kevin began his business career working for Bain and Company as a consultant in Toronto, Canada and Dallas, Texas.  He then founded Benny’s Bagels, a franchisor of retail bagel stores based in Dallas, TX. He then went on to hold the position of CEO of South African Airways Technical in Johannesburg, South Africa. He also developed a business plan and co-founded Volaris, a low cost airline in Mexico City. Before coming to Mosquito Joe in 2012, Kevin was a Senior Managing Director with Envest Ventures where he oversaw $160M across three funds that made 28 investments, four of which were franchisors. It’s pretty clear to see Kevin was bit by the franchising and entrepreneurial bug early. He now heads up our leadership team and as Head Joe helps make sure franchisees are well equipped to keep communities across the US avoid being bit by another type of bug, one that is far more itchy.

brian_headshotBrian Garrison, Chief Operating Officer (aka G.I. Joe) 

Brian comes to Mosquito Joe after an extensive career serving our country in the United States Navy. Brian graduated from the Naval Academy, after which he served 22 years as a Naval officer, focused in naval aviation. He is also a former management consultant with McKinsey & Co, where he focused on strategy and operations in a variety of industries and corporate settings. As our G.I. Joe and Chief Operating Officer, Brian coordinates the efforts and activities of the corporate team to enhance the performance of Mosquito Joe franchises. He guides new franchisees through the startup process and advises established franchisees in their ongoing business operations. Brian has actually been a Mosquito Joe customer since the original location opened in 2010! Originally from Massachusetts, Brian is a die-hard Boston sports fan and, like a true Navy captain, enjoys a good single malt scotch.

angela_headshotAngela Paules, VP of Marketing (aka Our Cup of Joe)

Angela joined the Mosquito Joe team in 2012 after spending the majority of her life in Texas. Her career spans advertising, working at her alma mater, The University of Texas at Austin, and even opening and running a successful coffee shop in Austin. So, even our marketing guru wasn’t immune to entrepreneurship, and it gave her the name of Our Cup of Joe! Here at the corporate office, the marketing team’s focus is to set our franchisees up with a marketing plan that supports their success and makes Mosquito Joe a household name in the community they are launching. Angela leads those initiatives and keeps the marketing team inspired with her knowledge and many pieces of Mosquito Joe brand colored jewelry.

img_0612_editedJayme Sabo, Director of Marketing (aka Ginger Joe)

Jayme brings a wealth of marketing and advertising experience to Mosquito Joe after relocating to Virginia Beach from Tucson, Arizona. She has worked in both the agency world and a variety of corporate settings including financial services, real estate development, and the Indy Racing League. Jayme also worked as a consumer marketing manager for a large car wash business with more than 100 locations in ten states. Coming back to the franchise world was a perfect fit for Jayme as she grew up in a franchisee family helping her father with his ten-unit Subway franchise. As the Director of Marketing, she not only dedicates her experience to the overall best marketing strategy for Mosquito Joe, but also to the day-to-day success of our franchisees across the country.

mikeMichael Hull, Director of Finance (aka Numbers Joe)

Michael has a finance and real estate background, but was one of the original founders of Mosquito Joe in 2010 and has been involved ever since. As our Numbers Joe, Michael oversees the books but also supports the franchise operations with business intelligence analytics, financial reporting and vendor management. He has a passion for the city of Norfolk where he grew up, serves as President of the Young Associates Board of the Hermitage Museum there, and serves on the leadership board of a local bank.

Denisedenise2 Morris, Director of Local Operations (aka Joe Mama)

Denise is the queen of customer service and manages our technicians, which earned her the title of our Joe Mama. Her background includes ten years in office management and eleven years as a paraprofessional within the educational system. She came to Mosquito Joe in 2011, and after the company started franchising in 2012, she became in integral role in training new franchisees as they come through our onsite training on things ranging from taking phone calls all the way to proper spraying techniques. No one knows the mosquito control business the way she does, so she is an invaluable resource to franchisees, and those of us in the corporate office as well.

As we said, we know the leadership behind the brand is a top consideration as you’re weighing opportunities. It’s pretty clear to see we had a lot to celebrate this week for National Boss’s Day. These folks are the brains behind the brand and offer up the experience in business and franchising that makes Mosquito Joe such a turn key opportunity. This year, Mosquito Joe has over 165 territories open, over 270 territories sold, and 120 unique franchisees in 28 states. We ranked 128th on Inc. 5000’s list of Fastest Growing Private Companies in America and are just getting started! If you are interested in the Mosquito Joe franchise opportunity and working with these folks you just read about, please visit our franchise information page and contact us. We’d love to make you the new neighborhood Joe.

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Women of Mosquito Joe: Tiffany Farmer

If there is one thing we have learned it is that there are many misconceptions about women in the pest control industry! So while we could write a blog post about the pest control industry and why women are a good fit for Mosquito Joe, we thought there were a few people who could do a better job. In our blog series the Women of Mosquito Joe, we highlight the incredible women that are a part of the MoJo family and why it is no longer a man’s world!

This month we chatted with Tiffany Farmer of Mosquito Joe of New Orleans. After speaking with a Mosquito Joe franchisee who just happened to be their neighbors, Tiffany and her husband Terry decided it was the perfect fit. Some say the mosquito is the state bird of Louisiana so Tiffany felt a strong urge to protect herself and her family, but also her community.

What is your role in the Mosquito Joe business?

My role in the business is running the day to day operations. I get the technicians ready and on their routes, then I take the calls and answer questions and sign customers up. You could say I do it all…except spraying 😉 

How do you balance this with your family or home life?

The balance between home and work life is pretty easy. I work from home, so that makes it simple for me. I set a time of day when work is done and then I switch over to family. You have to find the right balance that fits for you, and thankfully Mosquito Joe is the perfect balance for us.

When considering opening your own business, why did you choose Mosquito Joe?

I choose Mosquito Joe because it didn’t feel like just another franchise, it felt like a family. To me, family is the most important thing so why not work with family and make a living? It’s really fun for us and was definitely the right choice. 

There are often misconceptions around the pest control industry and in particular with women working in that industry (that it’s dirty, etc.); what are your thoughts on those?

I do not find the pest control business to be dirty. Everything from our van and the way our technicians provide the service is so well organized that it doesn’t FEEL like pest control.  This brand is awesome because no one likes mosquitoes, we get rid of them, and more importantly we get to make outside fun again for families.

We’re so proud Tiffany and Terry are a part of the Mosquito Joe family. If you would like more information about Mosquito Joe of New Orleans and their mosquito treatment services in Louisiana, be sure to check out their website and read more about what they offer. And if you’re interested in the Mosquito Joe franchise opportunity, we’d love to hear from you. You could be the next Woman of Mosquito Joe!

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Women of Mosquito Joe: Lindsay Horsman

If there is one thing we have learned it is that there are many misconceptions about women in the pest control industry! So while we could write a blog post about the pest control industry and why women are a good fit for Mosquito Joe, we thought there were a few people who could do a better job. In our blog series the Women of Mosquito Joe, we highlight the incredible women that are a part of the MoJo family and why it is no longer a man’s world!

This month we chatted with Lindsay Horsman of Mosquito Joe of Frederick. Lindsay and her husband Chris had always wanted to own their own business, and after becoming frustrated with her job, they took the leap and purchased a Mosquito Joe franchise. She oversees the day to day operations of the business and every once in awhile can even be found servicing a customer’s yard!

What is your role in the Mosquito Joe business?

I am the office manager and run the business on a daily basis. I handle 90% of customer calls and emails, all of the bookkeeping, and marketing. I share the responsibility of all hiring and training of technicians with my husband, Chris.

What is your most memorable moment from your first season?

We participated in a parade and took our son to ride along in the van. I had a great time handing out frisbees to kids and koozies to adults and everyone shouting “Mosquito Joe” at us. It was fun for us as a family and great to be out in the community for our business. But, it was the moment where we both really realized that we could be and were becoming small business owners and active members of these new communities. It was a very exciting experience and what finally made the whole process seem real and a permanent part of our lives.

What do you find most empowering about your job?

My husband and I make all decisions regarding the business, what’s more empowering than that? I am the boss for all the good and bad that comes with it. This business is mine which makes all the difference when I have an unpleasant task to complete because I’m reaping all the benefits. Instead of slogging through day after day at another company and not feeling like my hard works makes a difference to my company, I know what I’ll get out of it is directly related to how much time and energy I put in.  And it’s very freeing to work for yourself, it’s a different sense of independence.

There are often misconceptions around the pest control industry and in particular with women working in that industry. What are your thoughts on those?

The pest control industry certainly isn’t glamorous and not something I ever thought I’d work in, but I find myself very excited about it now. On a day-to-day basis I work in an office setting, so it’s no different than working in any other office really, I just happen to talk to people about bugs all day! I’ve gone out with Chris for some treatments, and it’s not really as “dirty” as most people see it. It can certainly get hot, and I’m sure the pack seems heavier to me than to my husband, but it’s not something I can’t or won’t do if we ever need an extra technician! There’s no reason a female shouldn’t or can’t be part of this industry.

We’re so proud Lindsay and Chris are a part of the Mosquito Joe family. If you would like more information about Mosquito Joe of Frederick and their mosquito treatment services in Maryland, be sure to check out their website and read more about what they offer. And if you’re interested in the Mosquito Joe franchise opportunity, we’d love to hear from you. You could be the next Woman of Mosquito Joe!

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All in the Franchise Family

At Mosquito Joe, we like to think we are one big family from our Corporate team to our franchisees and technicians. Every employee brings value and enthusiasm to the table, which makes our company such a great place to work. But some of our franchisees work with relatives on a daily basis, handling all the ups and downs that accompany working with family. Considering that many entrepreneurs and business owners utilize relatives as resources and employees, we wanted to find out more from several Mosquito Joe owners that do so. We sat down with owners and operators from Mosquito Joe of Texas Hillcountry and Mosquito Joe of Buffalo to get the low down on what makes a family business tick.

How many people in your family are involved in the Mosquito Joe business and what role does each person play in the business?

“I (Jane) run the office, billing, and marketing. My brother (Wess) and husband (Sean) are technicians and run the trucks. Wess is co-owner and helps make decisions in the office as well. – Jane, Texas Hillcountry

“All five of us are involved. Scott is the general manager guiding the entire business. His wife assists in managing the business, focusing on office operations including billing and accounts receivable. Karlene (daughter) heads up customer relations and sales. Joel (son) is responsible for leading the day-to-day spraying operations. Janelle (daughter) splits time between completing her college degree and assisting wherever help is needed.” Scott, Buffalo

Why did you decide to involve your family in the business?

“When Wess opened Mosquito Joe alone, he quickly realized he was going to need some serious help running the office as well as the crew. My husband was a golf-course superintendent for 20 years and already knew the inner workings of chemicals and turf management. I was familiar with code interpretation and computer training, which I knew would be useful in the office. Both my brother and I had grown up working in my father’s mom-and-pop pharmacy, so customer service was in our blood. We felt like it was the perfect mixture.” – Jane, Texas Hillcountry

“Two-fold. We saw this as a great opportunity, and we wanted to share it with the family. Also, the unique talents of each person contributes to our success.” – Scott, Buffalo

What are the benefits and advantages to working with family?

“The greatest benefit was that after almost 12 years, my brother and I were finally living in the same city. I just recently got married, and have a niece and nephew. I get to actively participate in their lives and vice versa, as opposed to a twice a year visit.” – Jane, Texas Hillcountry

“We are able to trust and rely on each other because we know that we each take what we do seriously and have ownership of the results. There is never a question about any one of us not having our customers’ complete satisfaction driving everything we do.” – Scott, Buffalo

What are the biggest challenges?

“We have seemed to work well with few disagreements. Our business is in its infancy, and we are all careful to handle each situation individually and then drop it. It helps that my father acts as the tie breaker!” – Jane, Texas Hillcountry

“The passion that each of us brings can create tension that can be hard to tame in a comfortable setting. We also need to remember to communicate effectively with each other.” – Scott, Buffalo

How do you keep family and business life separate?

“That is probably one of our biggest challenges. We find ourselves being together for a “family” function but end up discussing business in a lighthearted manner.” – Jane, Texas Hillcountry

“We don’t. We’ve found that the business has become part of each of us.” – Scott, Buffalo

What have you learned about each other along the way?

“We have discovered each other’s strong suits and weaknesses, and we’ve used this to our advantage. Once you know each other’s quirks, they can be your company’s greatest assets.” – Jane, Texas Hillcountry

“We have gained a greater awareness and appreciation of our individual qualities, skills, and knowledge. And despite sharing a name, we’ve discovered the ways we are are all different.” – Scott, Buffalo

What advice would you give to people considering starting a franchise or business with family members?

“Make sure you enjoy being around them and have open lines of communication because you’ll see, talk to, and work with them daily!” – Jane, Texas Hillcountry


Involving family in business can be challenging, but with planning and setting of expectations, it can be a fulfilling experience. If you are interested in learning more about the Mosquito Joe opportunity, please visit our franchise information page for details. We would be happy to chat and set you on the path to becoming part of our Mosquito Joe family!

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Corporate Support is Key for Franchise Owners

Franchising is a great business opportunity for millions of people across the country. Currently, franchise establishments in the U.S. number around 796,000 and have created 9 million jobs. But what makes the best franchises stand out from the rest in this soaring industry? One major factor is the level and quality of corporate support that each franchise owner receives. And the key to good support is to put the success of the franchisees first, remembering that all decisions made at a higher level will affect the system as a whole.

The type, level, and means of corporate support vary among each franchise organization.  But in our humble opinion, Mosquito Joe is one of the best in the business when it comes to setting our franchisees up for long-term success. Let’s take a look at how we do that.

Company Culture

What sets us apart from our competitors is our appeal to the lifestyle mosquito control can provide rather than the sometimes icky feeling pest control can bring. Our slogan “Outside is fun again.” embodies this idea at a Corporate level and spreads throughout our franchisees. We encourage them to get involved in their local communities, sponsoring festivals and fun-runs, donating to local non-profits, and educating people about mosquito control. All of these things make franchisees a recognized and trusted resource in their communities that provide a service which allows families to enjoy spending time in their own backyards worry-free.

Training and Site Visits

Mosquito Joe’s high level of Corporate support starts the day franchisees sign their agreement. They are assigned a Franchise Business Coach (FBC) who will be their first point of contact from that day forward, helping them navigate the process of opening a business and running it for the long-term.

Then, it’s off to school!  Before opening, every franchisee must come to Mosquito Joe headquarters for training. MoJo University, as we so lovingly call it, is designed to effectively and comprehensively train franchisees in all aspects of their Mosquito Joe business within a reasonable time frame. This training includes sessions on operations, finance, marketing, and more! Students also leave with some homework, assignments designed to keep them moving and preparing for opening. Franchisees spend training learning from our amazing team, and each other, and leave with the confidence to hit the ground running.

The support continues with site visits conducted by the Franchise Business Coaches. New franchisees can expect their visit a few weeks after opening, to give them a chance to learn the ropes. Their FBC will drop by for a few days to review operations, provide recommendations, and create a solid plan for future growth. Second year and older franchisees will also get a visit from their FBC each year, which provides a continuous, reliable, and personal string of support as they grow.

Surveying

Our belief at Mosquito Joe is that in order to provide the best level of support, we have to understand our franchisees. This includes knowing what challenges they are facing, what they are doing successfully, what they need more or less of from Corporate, and what new ideas they have for the future. That’s a lot to understand!

Aside from fostering continuous communication with franchisees, we send out surveys throughout the year to gather this information. Our Corporate team reviews the results at length, follows up with franchisees for detail, and uses the information to improve the system. Feedback from these surveys makes its way into Corporate meetings, franchisee training, marketing materials, and daily communication with our franchisees. They are in the field everyday and are a great source of honest feedback and innovative ideas.


One of the most attractive features of franchising is the built-in Corporate support. Many of the headaches and red-tape associated with opening a new business are alleviated or altogether removed when doing so through a franchise system. But Corporate support can take many different shapes, sometimes dissipating once a franchise opens.

This is where Mosquito Joe is different. From the extensive training at MoJo University to the ongoing dedication of our Franchise Business Coaches, Mosquito Joe Corporate is committed to supporting our franchisees from the day they join our system, to the day they open for business, and every season after.

If you are exploring a franchise opportunity and think Mosquito Joe could be the right fit for you, please visit our franchise information page for details, and give us a call. We would love to chat and answer all of your questions. And of course, if you or anyone you know is in need of mosquito control services, please call your local Mosquito Joe for a free quote.

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Women of Mosquito Joe: Marla Carruth

If there is one thing we have learned it is that there are many misconceptions about women in the pest control industry! So while we could write a blog post about the pest control industry and why women are a good fit for Mosquito Joe, we thought there were a few people who could do a better job. In our blog series the Women of Mosquito Joe, we highlight the incredible women that are a part of the MoJo family and why it is no longer a man’s world!

This month we chatted with Marla Carruth of Mosquito Joe of Baton Rouge. Marla is a music teacher who was ready for a change, so she and her fiancée Howard took the leap and opened their local Mosquito Joe. She oversees the day to day operations of the business and even sprays with her technicians!  The services provided by Marla and Howard make sure their customers are not only itch free, but also help protect them from these mosquito transmitted diseases like Zika virus which is making big headlines in Louisiana this year.

What is your role in the Mosquito Joe business?

A little bit of everything: co-owner, office manager, technician—I am woman! Hear me roar!

There are often misconceptions around the pest control industry and in particular with women working in that industry (that it’s dirty, etc.); what are your thoughts on those?  Do you find them to be true or untrue?

Being in the pest-control industry is about learning as you would anything else. As a teacher, I was trained to begin with the end in mind. It’s the same in the pest-control industry, or any other industry for that matter. Learn all you can and work toward pleasing your customers. We as women do not have to fit into one type of box.

How do you balance this with your family or home life?

My children are older so they too, are involved which makes it a fun, family business! My son is a technician and my daughter helps me in the office. Howard fills in wherever is necessary.

What advice would you give a woman considering opening a Mosquito Joe business?

Mosquito Joe is empowering me as a woman to do something I never would have believed I would/could do, so I say be fearless! Have patience and be persistent.

Who is your inspiration and why?

My great aunt, whom we called “Big Sister.” She was born in 1895 and became a college professor. She had courage and determination to be educated and successful at a time women were not expected to work outside the home.

We’re so proud Marla and Howard are a part of the Mosquito Joe family. If you would like more information about Mosquito Joe of Baton Rouge and their mosquito treatment services in Louisiana, be sure to check out their website and read more about what they offer. And if you’re interested in the Mosquito Joe franchise opportunity, we’d love to hear from you. You could be the next Woman of Mosquito Joe!

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