Death and Taxes…and Mosquitoes

Benjamin Franklin once said two things in life are certain: death and taxes. At Mosquito Joe we agree with that, but we also know that depending where you live, mosquitoes are pretty certain too. April 15th, around the time you mail off those tax forms,  is usually around the time when warmer temperatures and mosquito hatchings start to arrive. As mosquito professionals are gearing up for their season, tax professionals are wrapping up theirs, but not all tax businesses are ready to see their stream of business or customers end.

We have always known how well our business opportunity complemented other seasonal businesses, and we have seen some amazing growth in our franchisees that own tax businesses! As tax season draws to a close we’re excited to introduce you to three of our Mosquito Joe owners who also have experience in the tax world.

Chad Armstrong: Mosquito Joe of East Texas

chadThere’s no doubt Chad Armstrong has the entrepreneurial bug. (Pun intended.) After graduating from the University of Texas in 1995, he worked for the Farmers Insurance Group for 12 years until he realized that he wanted to have more of a voice in the work he did. In 1997 he started his own insurance agency and then opened nine Liberty Tax locations. When asked why he went into the mosquito business, he replied, “I was looking for ways to keep my employees working year-round. Tax is a seasonal business and I wanted to provide them with a full time job, and mosquito season happens to occur outside of the tax business period.” After three years in business in East Texas, we have a feeling the mosquitoes aren’t missed around their parts.

Rita Blackwell: Mosquito Joe of Spartanburg

Rita Blackwell, Owner of Mosquito JoeAs a former area developer and corporate employee for Liberty Tax, Rita is very familiar with the benefits of the franchising world. “One of the reasons I love a franchise business is the proven system. To have the phenomenal support of not only experts from corporate, but to also learn from the experience of other franchisees who are already successfully running their business is priceless.” Rita and her husband Eric are entering their first season of mosquito spraying in Spartanburg, SC, and have come to appreciate the benefits of a seasonal business; “During the peak times in a seasonal business, like in tax preparation as well as mosquito control for example, life can get hectic and crazy. The satisfaction of a much deserved break in the off-season is a wonderful thing to look forward to! Time to have fun with our family, review and recharge for our next season….you don’t get that in a 9-5 every day, every week business.

Liberty Tax and Mosquito Joe owner Trey PowellTrey Powell: Mosquito Joe of Lake Murray, SC

Three years ago, Trey and his wife Cindy, built their dream home on Lake Carolina in northeast Columbia, SC. The first night they moved in they were welcomed to the lake by billions of pesky bugs and mosquitoes covering the windows and outside of their house. After a year of trying different things to get rid of the insects, Trey and his wife asked Mosquito Joe to come out and spray their yard and home. Trey was so impressed with the service, he became very interested in the brand and a month later he decided to buy his first territory in Lexington. From customer to franchisee, that’s an endorsement we love to see (and Trey’s not the only one in that category). Trey worked with Liberty Tax Service for several years and had developed franchises in Virginia that he sold 12 years ago to move to South Carolina. He then developed over 100 Liberty Tax Stores in the state and is still currently working as an area developer for the brand.

Mosquito Joe Franchise Opportunities

Mosquito Joe gives you a great franchise opportunity in a fast-growing industry, providing a service that continues to help you benefit your community and makes you feel good about the service you’re providing. Owning a Mosquito Joe business provides the independence of running your own business with a strong foundation of guidance and support from an established corporate office. Our leadership includes over 80 years combined in franchise knowledge, marketing and operations support, and a team that is always on your side. For more information on why Mosquito Joe, visit our website or contact us to learn how you can become a Mosquito Joe franchise partner.

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Women of MoJo: Julie Green

If there is one thing we’ve learned, it’s that there are many misconceptions about women in the pest control industry. So while we could write a blog post about why women are a good fit for Mosquito Joe, we thought there were a few people who could do a better job. In our blog series the Women of Mosquito Joe, we highlight the incredible women that are a part of the MoJo family and why it is no longer a man’s world!

This month we’re introducing you to one of the gals from the corporate office of Mosquito Joe. Julie Green is our Marketing Manager, and is part of the team behind the fun branding, taglines, and fun advertisements you see about Mosquito Joe. Julie hails from the City of Oaks and is a graduate of Meredith College in Raleigh, NC. Her husband’s naval career brought them to the area, and boy are we happy it did. She’s been with the company since we signed our first franchisee and is one of our franchisee’s go-to girls when they need marketing help. She has a background in public relations, communications and franchising and is known to enjoy a good glass of pinot noir when she isn’t chasing her son Mason and the silliest mutt of all time, Lilly.

  1. What brought you to Mosquito Joe? My husband is active duty in the Navy and we received orders to Norfolk, Virginia in 2011. After welcoming our first son in 2012 I was looking for jobs and came across a job posting for a position with an outdoor pest control company I had definitely never heard of. When I came in to meet the team, I came home so excited about the opportunity. That was four and a half years ago and 0 franchises. Today, I look around and think about what a crazy ride it’s been that we’re in 31 states and have 120 franchisees. I’m immensely glad I followed my gut and took a chance on that start up…Mosquito Joe is one of the best decisions I’ve ever made.
  2. What is your role in the Mosquito Joe business? I am the Marketing Manager for MoJo! I manage our public relations, social media and the awesome brand you all know and love. My main role is to be a point of contact for franchisees when they need some guidance in the marketing world. When they leave training their support system doesn’t end – we’re on standby for any of their needs. We like to tell them we’re their own built in marketing team and I love working with them every day.
  3. Why is a Mosquito Joe business a good fit for women? The opportunity is a perfect fit for women on so many different levels. A lot of times women are pulled between home life and career life and MoJo gives the opportunity to do both because it’s a mobile business. There’s so much flexibility and you need that when juggling kids and work. Women also really relate to needing the service and are able to not only have that discussion, but also connect with our customers on an important level.
  4. What do you find most empowering about your job? I can truly say I never thought my career would take me into the world of bugs, but I love it. While it isn’t so much about the actual bugs themselves (although my vast knowledge of them is a fun party trick now), I love working for a brand and service that gives people the ability to get back outside. My family and I are always outside whether we’re grilling, playing with our son and dog or just enjoying a beverage on the patio so I’m as passionate about our service as I am the brand. Also, I get to work with business owners everyday who make a difference in their community and that makes me happy above all else.Getting to help people realize their dreams is pretty empowering. Everyday I work with people who taken a leap of faith not only in themselves but also our brand and I take that pretty seriously. My main goal is to make sure my franchisees succeed, and marketing is a big part of that.
  5. Who is your inspiration and why? I would definitely have to say my mom and my sister. Being raised by strong, independent women was a gift for me. I feel like so much of my ambition and drive comes from watching them throughout my life. My Mom and Dad gave me so many opportunities that allowed me to find my wings, but I also got to watch my sister achieve some pretty awesome goals before I even graduated from college. All of those combined made it impossible not to think I could do anything I set my mind to. We’re all adults now, but they continue to be my role models. My mom is now actually an owner of her own Mosquito Joe franchise (that’s how much we love MoJo!) and my sister is in the academia world and has dedicated her life to making other people’s lives better. They are the most hilarious, passionate women I know and I’m so thankful they’re not only in my life, but are required to put up with me for all of time!

Thanks Julie!  We’re so proud she is helping lead the charge when it comes to marketing efforts for Mosquito Joe. If you’re interested in the Mosquito Joe opportunity and being a neighborhood hero in your community we’d love to hear from you. You could be the next Woman of Mosquito Joe!

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Mosquito Joe Convention 2017: Rise Above the Rest

Our Fourth Annual Franchisee Convention took us south of the border to Cancun, Mexico! We decided to go big to celebrate our most successful year to date that included over 170 territories open across 30 states. We had a wonderful week sharing ideas, learning from one another, and welcoming new faces to the MoJo family. This year’s theme was Rise Above the Rest meant to not only celebrate our rapid growth but to set a goal of surpassing our competition and becoming the industry leader. It’s safe to say this was our best event yet with over 230 attendees!

CEO Kevin Wilson kicked off the event with his State of MoJo address to cover our progress as a franchise system so far and our goals for the coming year. Keynote speaker, Scott Stratten, discussed the impact that experiences with brands can have on people. He left the crowd inspired to bring the MoJo brand to life and make a difference in the lives of our customers through personality, kindness, and superior customer service.Mosquito Joe Convention - Group Photo

Throughout the week, franchisees attended a variety of breakout sessions in marketing, operations, and sales. These hour-long meetings offered franchisees the chance to learn about more nuanced topics in the mosquito control industry and specifically about the Mosquito Joe business model. New additions this year included an entire extra day of content and roundtable sessions that allowed franchisees to discuss a variety of topics in smaller groups and a more relaxed environment. This year we were excited to induct 5 franchisees into our prestigious Million Dollar Club, and they had the chance to sit on a panel in front of the system to give franchisees some fresh ideas and insight from the system’s top performers.

Of course, we couldn’t leave Cancun without having a little fun! We started the week off with a welcome cocktail reception and dinner on the beach, which gave everyone a chance to unwind after a long day of traveling. Our highlight event, the annual awards dinner and ceremony, was Thursday night. This was our chance to recognize some of our standout franchisees from the previous year while enjoying great food and even better company. We closed out the week with an electric beach party Friday night, allowing everyone to relax after an extremely productive few days.

At every Convention, we are amazed at the growth of this company, and this year was no different. Our franchisees are the reason Mosquito Joe is such a successful business. Thank you to all of our franchisees, vendors, and staff who attended this year’s event to make it so special.


Join Us in 2018!

It’s not too late to join the MoJo crew for 2018’s Convention, which will also be in Cancun! If you’re interested in franchising with Mosquito Joe, please visit our Franchise Information page and give us a call today!

We can’t wait to see everyone again next year!  In the meantime, stay tuned to this blog for regular updates throughout 2017 as we continue to make outside fun again.

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The Growth of a Franchise: Mosquito Joe Infographic

2016 was an amazing year for Mosquito Joe. We grew from 113 territories open and 220 territories sold in 2015 to 171 territories open and 278 sold in 2016. We ranked 128th on Inc. Magazine’s list of America’s Fastest Growing Private Companies along with ranking 1st in category and 26th overall in Entrepreneur’s Franchise 500. We are the fastest growing company in our field and are on the verge of becoming the industry leader. Of course, none of this would be possible without our franchise owners across the country. They are the heart of our business and help fuel our success each and everyday.

Join a Growing Franchise

And it’s not too late to join us for the 2017 season! There has never been a better time to invest in Mosquito Joe than right now. We still have availability in our upcoming training classes, so we can have you trained and fully prepared to launch your own business this summer! If you are interested in learning more about our franchise opportunity, please visit our Mosquito Joe Franchise Information Website and give us a call. We’d love to bring you into the MoJo family!

Mosquito Joe Franchise Growth

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Mosquito Joe Named Fastest Growing Franchise for 2017

Franchise Gator named Mosquito Joe a Fastest Growing Franchise for 2017 in conjunction with the release of its annual Top 100 list. The online franchise directory developed the rankings to help prospective franchisees identify top opportunities with strong growth potential that are also affordable investments for the average franchise buyer.

For 2017, Franchise Gator selected 50 Top Emerging concepts and 100 Fastest Growing concepts. Top Emerging franchises are identified as rising concepts with 60 or fewer units. Fastest Growing franchises are those experiencing rapid expansion heading into the new year. The Top 100 list was created to identify franchise opportunities with strong growth potential but that are also more affordable investments to help the typical franchise buyer discover promising brands they might not have otherwise found. “This year we identified 100 franchise opportunities for the Fastest Growing category,” said Eric Bell, General Manager of Franchise Gator. “In addition to their track record for building a solid customer base and gaining the trust of investors, the opportunities were selected based on the number of opening and operating units the franchise has had over the past several months.”

Mosquito Joe CEO, Kevin Wilson, added, “We’re going to continue to expand into new markets and increase our footprint. There’s no doubt that 2017 is going to be another strong year for us, from both a development and educational perspective. We’re excited to grow into new territories this year, and ultimately take the Mosquito Joe brand to the next level.”


If you are interested in learning more about the Mosquito Joe franchise opportunity, please visit our Franchise Information Page and give us a call! We’d love to chat with you, answer your questions, and get you on the path to joining the MoJo family.

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Mosquito Joe Ranks 26th on Entrepreneur’s Franchise 500

We got some great news this week that has 2017 off to a fantastic start. We are thrilled to announce that Mosquito Joe ranks #26 overall AND #1 in the Pest Control category on Entrepreneur’s 2017 Franchise 500! The Franchise 500 is the “first, best, and most comprehensive franchise ranking in the world,” and we are grateful and honored to be recognized so highly among such a distinguished group of businesses.

So, how is the Franchise 500 ranking created? Back in July of 2016, Entrepreneur reached out to franchisors across the country and asked each to fill out an online form and submit their Franchise Disclosure Document. After receiving 988 submissions, Entrepreneur’s editorial team began reviewing each one for certain data points. The franchisors were scored based on more than 150 of these points, and the 500 companies with the highest overall score were ranked as the Franchise 500.

Entrepreneur uses a formula of certain factors to determine the ranking: The Five Pillars of the Franchise 500. These Five Pillars include Costs & Fees, Size & Growth, Support, Brand Strength, and Financial Strength & Stability. Within those pillars are more specific factors such as growth rate, total investment, and financing availability. Throughout the 38 years of the Franchise 500’s existence, Entrepreneur has modified these factors to reflect what is most important to the franchising world at that time. For example, social media presence has become a factor as it gains increasing marketing importance. All companies, regardless of size, are judged by the same criteria to make the final ranking as objective as possible.

2016 was an amazing year for Mosquito Joe. We grew from 113 territories open and 220 territories sold in 2015 to 171 territories open and 278 sold in 2016. Our 127 franchise owners are the heart of our business and help fuel our success each and every day. But we’re just getting started! CEO Kevin Wilson says, “We’re going to continue to expand into new markets and increase our footprint. There’s no doubt that 2017 is going to be another strong year for us, from both a development and educational perspective. We’re excited to grow into new territories this year, and ultimately take the Mosquito Joe brand to the next level.”

A huge thank you to our franchise partners across the country for making Mosquito Joe such an incredible company. Their engagement and enthusiasm for the business make honors like this possible. Another thank you to the Mosquito Joe Corporate staff for providing world-class support that makes our franchisees’ success possible.

If you are interested in learning more about the Mosquito Joe franchise opportunity and joining one of the world’s leading franchise companies, visit our Franchise Information Website, and call us today. We can have you set up in time for spring and would love to have you as part of the MoJo family!

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Why Timing Counts: Sign Now

As the holidays sneak up on us, 2017 is just over a month away. This time of year, many folks begin to reexamine their priorities and goals in life. This could take many forms from finances to family to traveling, but very often it involves a career path. For that person reimagining their life as a business owner, fall 2016 thru early winter 2017 is an optimal time to explore a franchise opportunity with Mosquito Joe. Whether you are just starting to explore the franchise world or you’ve been searching for the right business for a while, we think Mosquito Joe is worth a look, and timing counts. To prove it, we have 5 reasons you won’t be able to resist taking a deeper dive into the Mosquito Joe business opportunity.

Mosquito-borne illness is on the rise in the United States

The spreading of viruses associated with mosquito bites made headlines this year as Zika virus came into the national spotlight. Cities throughout the country are doing what they can to address large mosquito-infested areas, but in some cases, these efforts are proving to be ineffective. Mosquito control is an emerging, high-demand market. Those who join the Mosquito Joe family have the opportunity to support their communities with up-to-the-minute information as well as targeted solutions for residential and commercial customers.

Marketing ahead of the game

Once a Mosquito Joe franchisee acquires their license and completes training, they are free to begin lead-generating marketing efforts to recruit customers for their recurring business that will begin in the spring, for many areas. You have the opportunity to take advantage of our off season to research local and grassroots marketing opportunities like placing the eye-catching Mosquito Joe van in the local St. Patrick’s Day parade  or sponsoring the neighborhood’s little league team. There are multiple ways you can start building community awareness in preparation of mosquito season.

New Year’s Resolution, anyone?

As we approach the holiday season, a lot of us look to make changes and resolutions in our lives. For those whose New Year’s resolution it is to spend more time with the family and be their own boss, what better way to do so than to own a seasonal, home-based and community-oriented business while having the support and experience of a fun corporate brand and team. Plus, for those resolved to get more exercise, a day out in your community neighborhoods spraying to make outside fun again can be a great workout!

Training Local Joes

Starting in October, we hold training once a month to get new Joes trained and ready to open for business the following spring.  This is your chance to not only be trained, but you get time with the corporate staff who becomes your support team. Yet another reason timing counts, you get the opportunity to take the information you learned in training and put it towards research before launching.

Our Annual Convention!

By signing in the fall, you have the opportunity to register and attend our annual convention, and this time we’re going international! Our convention is being held in Cancun, Mexico January 2017, and it’s the perfect opportunity to attend breakout sessions ranging from operations to marketing to pest control. You also get to meet and socialize with franchisees who are in your boat (just signed!) and those who have a few seasons under their belt. It’s 3 days full of information and knowledge that can be key to preparing for your first season.

If you or someone you know is interested in learning more about franchising with Mosquito Joe, please visit our franchise information page. We’d love to talk with you, answer any questions you have, and get you on the path to joining the Mosquito Joe family during the ideal time!

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Become a Southern Star with Mosquito Joe in Birmingham, AL

Birmingham, Alabama is known for a lot of things. Not only is it the largest city in the state, but it was also the hub of the civil rights movement in the 1950s and 1960s, is the home of America’s first Veterans Day celebration, and contains the world’s largest motorcycle museum. You probably know it for sayings like “Roll Tide!” as it’s home to the most dominant collegiate conference in the country (queue the debate!), or maybe its southern charm. Even Southern Living Magazine is published out of Birmingham, But, did you know it also holds a spot on the list of top 50 worst mosquito cities in the country? And since it’s right in the heart of the hot and humid southern United States, that isn’t likely to change any time soon.

Birmingham has huge potential as a Mosquito Joe location for several reasons. First of which is that our primary target (mosquitoes) thrives there, and demand for mosquito control is high. The long summer season works in a franchise owner’s favor as well by allowing more servicing and brand awareness time. Second, while there are competitors in the area, Birmingham offers a great opportunity to stake a claim in the mosquito control industry with Mosquito Joe. Having competitors means that residents in the area are already familiar with the general idea of mosquito control, which means that a franchise owner can spend less time at square one building awareness and more time differentiating Mosquito Joe from the other companies by proving the superiority of the services.

If you are interested in a Mosquito Joe franchise, there is no better time to invest! We are in the midst of scheduling our monthly training programs for new franchisees, otherwise known as MoJo University. This week-long comprehensive program takes new franchisees through all facets of owning a Mosquito Joe franchise including operations, marketing, finance, and more! These classes begin in October and run once a month through April of 2017.  New franchisees attend MoJo University on a continual basis as they join the system, so there is plenty of time to complete the training and open for the 2017 season!

On top of being able to attend an upcoming training, investing in a Mosquito Joe franchise now will allow you to attend our Annual Franchisee Convention this January! Convention gives us a chance to gather together for a few days in one place as a Mosquito Joe family. We spend time learning from one another, meeting new franchisees, sharing experiences, creating ideas, and celebrating our success. It’s a great opportunity to dive in head first and learn as much as possible before you open for business.

Lastly, this year is an especially great time to take action due to a higher than normal demand for mosquito control services as concerns about Zika virus spread. While we are not experts in the virus, we are experts in mosquito control, and are proud to be an added defense against mosquito-borne illnesses for homes across the country. With dozens of locally acquired cases nationwide and almost 30 cases in Alabama alone, Zika virus is sure to be top of mind for a lot of customers for a long time.


We are incredibly proud of our growth as a company over the last five years. This year, Mosquito Joe has over 165 territories open, over 270 territories sold, and 120 unique franchisees in 28 states. We ranked 128th on Inc. 5000’s list of Fastest Growing Private Companies in America and are just getting started! If you are interested in the Mosquito Joe franchise opportunity, please visit our franchise information page and contact us. We’d love to answer your questions and get you started on the path to becoming a franchise owner!

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Why It’s Important to Attend a Franchise Decision Day

As with many franchises, Mosquito Joe requires franchise candidates to attend a Discovery Day at the MoJo Corporate office in Virginia Beach, Virginia. Candidates spend a day with our Corporate team, getting to know our franchise better, and asking final questions they’ve gathered throughout the sales process. We see this as an integral part of developing the Mosquito Joe franchise family. Candidates not only get the chance to learn more about us, but we have the opportunity on that day to evaluate how he or she would contribute to our system.

To get a better understanding of why Decision Days are so important and why most franchises require them of candidates before signing the dotted line, we spoke with our CEO, Kevin Wilson:

Decision DayWhat is the purpose of a Decision Day?

This comes at the very end of the process after all the calls and research has been conducted by the candidate and franchise salesperson. We have two primary goals throughout the course of the day. First, we want to ensure that the candidate has all their remaining questions answered. Second, both the candidate and the Corporate team each get an opportunity to make a final assessment of one another. Will this person be a good fit with our team? Will we be a good fit for this candidate?

How can a candidate prepare for a Decision Day?

Write down all remaining questions they have. Ideally, they should break them into various functional areas such as marketing, operations, finance, etc. so they can be sure to address them to the right department throughout the day.

What makes the Mosquito Joe Decision Day experience unique?

We believe the experience is unique because it’s genuine! What you see is what you get. We pride ourselves on being transparent and answering any and all questions directly.

What is expected of the candidate after a Decision Day is complete?

At the end of the day, we let the candidate know if we believe he or she is a good fit with us as a franchisee. Assuming they have the same interest level, a member of our development team will schedule a call for 24 – 48 hours later with the goal of receiving an actual decision. Assuming the candidate agrees to move forward, documents are sent out for signature (usually the same day!)


We believe the Mosquito Joe Decision Day experience is unique and allows candidates to get a true glimpse into our franchise that they can’t get via phone, email, or video. But don’t take our word for it! Some of our franchisees gave feedback on the most beneficial aspect of their Decision Day experiences at Mosquito Joe.

Decision Day

Very organized and on target! It gave us a good, all-around idea of a day in the life of Mosquito Joe. – Marla Carruth, Owner of Mosquito Joe of Baton Rouge

Being able to meet everyone at Mosquito Joe personally to ask questions and to get to know everyone better. – Jeff Sommers, Owner of Mosquito Joe of Springfield (photo to the right)

Meeting the people behind the vision and knowing they are excited about the company. Also, meeting the technicians and learning about their views of the job helped with respect to future hiring. – Kate Gould, Owner of Mosquito Joe of NW Houston

All of it! It was great to be able to meet everyone and get time alone to speak with each department/person – Matt Lemke, Owner of Mosquito Joe of Coastal Georgia

Meeting the team, seeing the software in action, and meeting the guys (technicians) in the field was great. Professionalism was everywhere. – Elio Chiavola, Owner of Mosquito Joe of Wayne


As you can see, attending a Decision Day is vital to making a well-informed choice about a franchise. Meeting the people behind the operation, learning more about important softwares, and seeing some of the day-to-day operations helps candidates envision themselves as a franchise owner. We treat each Decision Day uniquely and want to make the best possible impression on a candidate while also learning more about him or her. And we think owning a Mosquito Joe franchise is a pretty awesome opportunity, so we’re very proud of what we have to offer.

If you or someone you know is interested in learning more about franchising with Mosquito Joe, please visit our franchise information page. We’d love to talk with you, answer any questions you have, and get you on the path to joining the MoJo family!

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Using Influencers in Local Marketing

Nowadays, positive word of mouth marketing is one of the most powerful tools a business can have in its marketing arsenal. Paid advertisements and targeted campaigns are also extremely useful, but generating recommendations and referrals throughout a community or customer base can go a long way.

Think about it. You want to try a new restaurant in town and do your research to find the right place. What influences your final decision more – the restaurant’s website with the full menu, prices, and professional photos or the Yelp and Google reviews talking about customers’ previous experiences? Statistically, the latter of the two will carry the most weight. According to Nielsen, 68% of people trust online opinions from other consumers. Likewise, 88% of people trust online reviews from other consumers as much as they trust recommendations from personal contacts. So, hearing about someone else’s personal experience with a brand, service, or product is highly influential to future customers making a decision.

People in the community that have attracted a loyal following via blogging or social media and have the power to move their followers to action are called Influencers. As previously mentioned, people care about others’ opinions when it comes to services and products, which makes Influencers with audiences that care what they have to say dynamic business partners.

What is an Influencer?

Influencers can take many forms, so identifying them successfully will vary depending on your community and what matters to it. Influencers can be successful bloggers or writers on a certain topic, local newspaper or magazine critics, as well as academics, consultants, and beyond. It’s important to remember that celebrities are not the same as Influencers. According to TapInfluence, “Influencers are real people who are really good at something and earned the respect of others because of it.” An Influencer’s expertise and experience with a product or industry gives them an authentic authority that many celebrities do not have.

Hopefully some local Influencers immediately come to mind for you. In order to utilize this tool effectively, you need to identify Influencers that align with your company’s values and can reach an audience that you either cater to already or are looking to target. Their message will resonate more for your business if it can supplement and boost things you’re already saying.

How do you get Influencers on board?

First, you have to get their attention. This can be done directly by sending them an email or calling to ask about their interest in a partnership. In a more subtle fashion, you can follow them on social media, send shoutouts to them about recent accomplishments or publications you enjoyed, recommend them to your customers and followers on social media, etc. There are endless possibilities! Most importantly, be authentic in your outreach and demonstrate genuine interest in the Influencer’s work.

The terms of the partnership are up to you both. Oftentimes, businesses will provide a service or product to partners at a discounted rate in exchange for a review or mention to their larger audience through a video, blog article, formal review, or podcast. Influencer’s could also offer to bring a business owner in and talk about the service or product personally. For longer term partnerships, you can agree to provide new products at discounted rates in exchange for reviews or guest blog on each other’s sites about agreed upon topics. The end goal in partnering with an Influencer is to “influence” members of their audience to try your product or service and hopefully become loyal customers of yours too. The Influencer will probably have creative ideas as well to make the most of your partnership based on their past experiences. It’s what they do after all!


Now it’s time to hit the ground running! Do some research of your own into the Influencer marketing strategy and how it can work for your business. And be creative. Influencers are excited to hear from potential business partners and quality services they can offer their audiences. It could be the missing piece your marketing plan needs to really shine.

These types of marketing tips are exactly what our franchisees receive from the Mosquito Joe Corporate marketing team on a daily basis. If you or someone you know is looking into a franchise with exceptional marketing support, check out our franchise information page for more detail. We’d love to chat and fill you in on the difference you can make by making outside fun again for your community.

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