Franchising for Millennials

As Mosquito Joe expands and continues to sell franchises across the country, we always keep our eyes on trends in the franchising world to help us better understand our target market, and more importantly, our potential franchisees. Over the past few years, it has become apparent that millennials are increasingly interested in owning their own businesses, steering away from a traditional job path. According to the U.S. Chamber of Commerce Foundation’s Millennial Generation Report, two-thirds of millennials are interested in entrepreneurship, and 27% are already self-employed.

There are a variety of reasons this generation is interested in the road to business ownership. Millennials were affected by the 2008 Recession, watching as their families and friends were forced out of work after years of service. They are accustomed to making their own way, no longer able to rely on the promise of a pension or Social Security income after 35 years at one company. Millennials are also seeking alternatives to higher education and the potential debt associated with it. And they have watched as cohorts such as Mark Zuckerberg (Facebook, 26 years old) and Felix Kjelberg (YouTube, 26 years old, 46 million subscribers) change the world with a simple idea.

But starting a business from scratch is very difficult, especially for a Millennial (someone 18-35 years old in 2015). Many searching for an entrepreneurial opportunity cite financing as the number one obstacle. Banks and loan companies are hesitant to offer money to someone so young without much of a credit history or already burdened by student loan debt. And once the financial obstacles are overcome, millennials are still faced with a lack of education about how to run a business. Although work-arounds to these problems exist such as crowdfunding and new entrepreneurship programs in higher education, the franchise industry could be the perfect solution for thousands of millennials.

Why Franchising?

Franchising offers a compelling work environment to all business seekers, especially millennials. The desire to be your own boss with a flexible schedule that allows for work-life integration can be fulfilled. The worry about starting from square one on your own is diminished with strong support from a corporate office and proven systems in place to garner success. And the growth potential that comes from investing in a franchise system offers millennials the ability to fully support their lifestyle and work towards a meaningful goal.

Some of our franchisees can attest to franchising as a millennial. Cole Watts, Owner of Mosquito Joe of Abilene, says:

“One of the biggest reasons I chose the franchise model over starting a business from scratch is the operational support and experience. I can use my knowledge and skill set while leveraging the years of experience from the corporate team, and I don’t have to reinvent the wheel. I really get the best of both worlds. I am my own boss, and know my paycheck is based on how much I put into the business, but at the same time, I have a team of professionals with skills that complement mine that I can draw from. Franchising is an awesome representation of how the end result can be much greater than the sum of its parts.

Josh Lien, Owner of Mosquito Joe of Greater Austin, adds:

“I’ve always wanted to be compensated based on what I accomplish instead of how much time I spent accomplishing it, which basically left me with two options; sales or business ownership. I went with franchising because it affords me more opportunities. I get the flexibility to work when I want, I’m able to hand-pick my employees and shape the general attitude and culture of my company, and I’m hoping that I can either someday sell to another aspiring entrepreneur or turn over to a full-time manager and collect residual income. It was a big risk to jump into something like this having never before run my own business, but I felt that I was young enough to accept a higher level of risk without adversely affecting my long-term financial future. Fortunately, the risk paid off, and I’m proud to be growing my Mosquito Joe franchise into a robust business that’s quickly becoming a household name in my market.”

And Matthew McReynolds, Mosquito Joe of Garland-Rockwall, says:

“Being a millennial in franchising has been a great experience so far. It gives me the opportunity to have ownership over what I am doing on a day to day basis while still building the ground work for what will provide for my family years from now. Whatever I put into the business is what I can expect to get back from it.  I’m not working to build the lifestyle of some corporate person I can’t even see. I get to work with my family and for my family.” 

Franchising is often overlooked as a career opportunity for millennials, but the possibilities in the industry really are endless! If you or someone you know are interested in learning more about the Mosquito Joe franchise experience, please visit our website and give us a call. We’ll be happy to answer your questions and tell you all about how you can become part of Mosquito Joe!

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Learning from the Best: Father Son Business Takes Off

When Jack McReynolds decided to open Mosquito Joe of Garland-Rockwall in Texas, he never intended for it to be a family business. But as Jack began discussing the business model with his son Matthew, he couldn’t ignore the excitement and enthusiasm Matthew had for the idea. In honor of Father’s Day this weekend, we sat down to talk to Jack and Matthew to see why Mosquito Joe is such a great fit for fathers and sons and how they make it work.

What made you decide on Mosquito Joe as your business?

Jack: I was looking for a business opportunity that would allow me to leave my desk job with Apple Inc. I didn’t want something that would put me behind another desk but didn’t want to be a greeter at Walmart either. I wanted a service opportunity catering to a large and growing demographic, with a continuous, sustainable revenue stream. Then I noticed Mosquito Joe. Mosquitos suck, and everyone hates them. It was perfect.

Matthew: I had absolutely no choice in the matter when it came to deciding on Mosquito Joe! I was working for a non profit school in South Dallas when my dad mentioned to me that he was starting to get serious with a franchise. I was super excited for him.

What are your specific roles in Mosquito Joe?

Jack: Matthew is the operations guy. He is the hardest working young man that I know. He also handles the social media. My job is to deal with the administrative issues, accounting and marketing.

Matthew: Yes, I am in charge of day to day operations and I am also our lead technician. I love it!

As you were researching business opportunities, was a family business always the idea?

Jack: Absolutely not. I wanted something that would fit MY requirements. Matthew was doing his own thing and was starting to have some success at it. I didn’t dream that I’d ever get the opportunity to work with him. But, as I began talking about Mosquito Joe, Matthew began asking for ways that he could help. I have always seen Matthew as a great investment, and as I thought about my opportunity, I began to see it as our opportunity, and maybe an opportunity that would eventually fund his dream. When I saw that the Dallas area had openings, it seemed a match made in Heaven.

Matthew: I have always been very entrepreneurial, and the idea of working with family has always appealed to me. But, I definitely did not expect that the opportunity would come so soon, or that it would manifest the way it has.

How do you keep family and business separate from one another?

Jack: We don’t. Why should we? We’re both very excited about what we’re doing. You know, it was the same before. When we were working separate jobs, many of our discussions were about either his work or mine. Maybe that will change when the season ends but for now we’re just enjoying the busy-ness.

Matthew: Yea… I don’t think we do that at all either, but Mosquito Joe doesn’t consume every conversation that I have with my dad. The other day we were watching the NBA playoffs while we were on a conference call going over our first week’s sales. How cool is that?

Do you think the generational gap helps your business? How so?

Jack: We definitely have different abilities and knowledge bases. I know how to log in to Facebook and have heard of Twitter, and Snapchat. Matthew is pretty good at those things. He’s also an incredibly hard worker. He’s all about getting things done. I’m all about process, organization, process, structure, and process. Did I mention process?

Matthew: I would say so! My dad has been awesome in so many different aspects because of his great ideas, and you can tell it comes from his experience. I think that I bring a lot of energy and enthusiasm to the table.

What have you learned about and from each other along the way?

Jack: The only thing I ever worried about with Matthew was his ability to focus and work hard. Too often, as he was going through his teenage years, he chose the easy way. If a task wasn’t easy, he’d find an easy way to accomplish it. By early high school, he was taller than me, stronger than me, better looking than me, and smarter than me. I knew that if he were able to focus, and work hard he’d accomplish whatever he set out to do. What I’m learning is that he has finally realized his potential and is working to achieve all the things he is capable of. This business is not easy but Matthew is working it. I couldn’t be prouder of him.

Matthew: I have a lot of respect for my dad! It has been awesome to see how he is moving forward in this stage of his life after leaving a job he’s had for over 20 years. One of the many things that I can take away from this experience is the courage that he has.

We loved chatting with Jack and Matthew to hear their story. If you’re interested in learning more about the Mosquito Joe opportunity, visit our website. From all of us here at Mosquito Joe, we wish all the Dads a very Happy Father’s Day!

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Multi-Brand Franchising in 2016

Multi-unit franchising is becoming more popular throughout the franchise industry, offering franchise owners the opportunity to expand in their market with an already successful business model.  But as this trend has gained popularity, franchisors and franchisees alike have started to look ahead at what’s next.  Multi-brand franchising takes this vision one step further by expanding into additional brands.

It’s important to understand the benefits of multi-brand franchising from both perspectives.  Such a move, if executed correctly, gives franchisors the opportunity to broaden their business portfolio by progressing as a franchising entity and gives franchisees the opportunity to diversify their business portfolio and branch out into new markets.  Other benefits for franchisees include:

  • New markets in a familiar territory – Sometimes franchisees have difficulty expanding with a single brand in one geographic area.  Multi-brand franchising provides an opportunity to generate more business in the same area by tapping a completely new market.  Familiarity with the territory will play in the franchisees’ favor for things like marketing and networking.  Brand awareness may also be easier if your current franchise is well-known in the area and has strong connections.
  • Diversify your financial portfolio – As most financial consultants will tell you, it’s best to diversify your financial portfolio rather than putting all of your money eggs in one basket.  The same holds true for business.  With the right amount of research, you can invest in high quality opportunities in different industries to increase your chance of success. Franchising allows you the structure to surround your investments without the risk of opening a business on your own.
  • Buying another brand under same franchisor – Assuming the franchisor is well-managed and maintains a successful business model, investing in another brand under the same umbrella allows the franchisees to use similar systems and networks rather than starting from scratch.
  • Resource and Idea Crossover – An article from franchising.com puts it best:

    “Each franchise brand has its own proprietary operating system perfected over many years and many thousands of customer transactions. While the operating systems differ and must remain separate, sometimes elements of one can be applied to another, or to internal operations at the franchisee’s home office. The same holds true for marketing programs, recruiting methods, training, HR, and every other ingredient of franchising success. Keep them separate to maintain compliance, but look for areas to adapt good ideas across your organization.”


Multi-brand franchising is gaining popularity not only amongst franchisees but also among the franchisors.  Some of those benefits include:

  • Pre-existing infrastructure – From accounting and marketing to customer service and training, starting another franchise brand under the same umbrella provides the franchisor with existing resources to tap when developing a new vision.  Some vendors may overlap as well, especially those providing marketing and software services. While the details will be separate between franchises, many of the ideas and principles are similar, giving the franchisor a head start when creating a new brand.
  • New markets in a familiar territory – Similarly to the benefits provided franchisees, many franchisors have sold out of territories in particular markets, forcing them to turn away prospects looking to invest in that area.  Another brand gives the franchisor the ability to start over again in that market with a fresh opportunity.  It’s often advised by experienced multi-brand franchisors to make sure the brands have compatible customer bases, giving each business a solid base and referral network.  Likewise, brand awareness may be easier to achieve if additional businesses under that franchisor are doing well in their industries and succeeding.
  • Attract and reward current franchisees – Adding another brand gives franchisors something unique to offer their franchisees.  Franchisors could offer a franchise with the new brand at a special discount as an incentive to get current franchisees on board.  Additionally, overlapping brands will help consolidate the number of franchisees, which could make management slightly easier on the franchisor.

Some of our very own Mosquito Joe franchisees have first-hand experience with multi-brand franchising.  Check out what they have to say!

Trey Powell – Owner of Mosquito Joe of Lake Murray and a franchise in the financial industry

“I have found that development of multiple brands allows me to diversify my portfolio by doing what I do best… Growing a new business. This way I have control over the growth of my investments. Growing equity in a business is one of the best ways to build wealth. There is no way that my investments would ever grow as quickly through investing in the stock market. They also grow 100% tax deferred until you sell the business.”

Steve Brock – Owner of Mosquito Joe of Greensboro West and an ActionCOACH franchise

“The first benefit of multi-brand franchising is that I’ve been a business owner before, so there’s less general anxiety about opening a new one.  And with franchising, success comes from recognizing the value of the systems in place and not trying to change them. The relationships you have in the marketplace overlap as well which is a huge help; chambers of commerce, merchants associations, realtors, bankers, all of it.  Adding different concepts generally makes you a better business person and exposes you to different areas of the market.  Just like with finance, you can’t be all into one thing.”


Mosquito Joe has recently taken a leap into the multi-brand franchising world with the launch of a new brand Pool Scouts!  Pool Scouts is looking to professionalize the world of pool service and maintenance. With almost 10 million pools in the U.S., and a distinct lack of well-qualified, reputable, and national service companies to care for them, Pool Scouts is poised to make a splash in the industry. The company promises Perfect Pools, Scout’s Honor to pool owners across the U.S.

The decision to branch into other brands was always a goal of Mosquito Joe’s CEO Kevin Wilson:

“When we made the decision to become a multi-brand franchisor, we spent over a year understanding the various business models that successful multi-brand franchisors use and an equal amount of time understanding what our key strengths were in developing Mosquito Joe.  The question we asked was; ‘Can these strengths and skills be applied to other industries?’  Pool Scouts is the result of all this work and is the second of what I hope will be many different concepts we develop that will become a franchise opportunity for future business owners across the country.”

Pool Scouts and Mosquito Joe are sister companies under the umbrella of Buzz Franchise Brands.  If you are interested in learning more about either company, please visit their respective franchise information pages, and give us a call!  We are very excited about this new venture and can’t wait to make outside (backyards and pools) fun again for families across the country.

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The MoJo Behind Mosquito Joe – Our Company Culture

Mosquito Joe is entering its fourth year of franchising, and while much of our focus is spent on our franchisees and their success, we can’t forget about the amazing Corporate team in Virginia Beach that makes it all possible.  As of this post, our team has grown to include 20 people with responsibilities ranging from franchise sales and finance to marketing and operations.  Our growth is indicative of not only a successful business model where a strong level of support is a priority, but also a fulfilling work environment for team members.

Our leadership team recognizes that change and growth go hand-in-hand.  As we continue to add members to our team, we’ve made efforts to improve our Corporate environment to make sure that everyone is informed and happy in their day-to-day jobs.  It all stems from our CEO Kevin Wilson:

“Years ago, management pundits were discussing the importance of taking care of your customers and some went on to say that nothing is more important in business.  But who are the people taking care of your customers?  Obviously its your employees, team members, colleagues.  So it would seem logical that if you hired the right people and treated them well so they felt highly valued, enjoyed coming to work everyday, and felt challenged and rewarded in their jobs, they would want to excel at the most important part of their role – taking care of your customers.  So really the most important thing in business is taking care of your employees.  That’s what we try to do everyday at Mosquito Joe – listen closely to what is important to employees and work on improving on these things.”  

Here are some of the ways we’re working to ensure that Mosquito Joe remains successful as a business and one of the best franchises to work for year after year.  Feel free to use these ideas to improve your own corporate setting and make 2016 the funnest year yet!

Sanity Control Committee

In late 2015, the Sanity Control Committee (SCC) was created to get the ball rolling on some great ideas that could help generate enthusiasm, fun, and productivity around the office. Comprised of three Joes from various departments and our CEO, the SCC meets about once a month to brainstorm and organize their latest plans.  Anyone on the team can make suggestions of course, but the SCC is designed to keep the good times rolling even when things get extremely busy around the office.

Lunch and Learns

Lunch and Learns are a monthly event at Mosquito Joe Corporate, giving us a chance to get together for a meal and learn about something new.  Sometimes the topics are related to franchising, sometimes they’re not.  We bring in speakers and experts whenever possible and try to make it an interactive and fun experience for everyone!  So far, we’ve had sessions on personal finance from a local financial consultant, an in-depth look at the history of the franchise industry from our very own VP of Franchise Development, and a session on health and wellness from a local personal trainer.  Each session has led to great discussions, ideas, lessons and laughs, and we look forward to next month’s Lunch and Learn on public speaking!

Taking Care of Buzz-ness Meetings

As our numbers continue to climb and we bring more people on board to handle Corporate responsibilities, it’s easy for people to lose track of where things stand and what each department is working on at any point in time.  The Taking Care of Buzz-ness meetings are monthly gatherings of the entire Corporate staff that last about 30 minutes and give each member of the leadership team a chance to talk about their department’s accomplishments that month and goals for the coming month.  These meetings allow employees to ask questions and understand each group’s responsibilities in the larger scheme of the company. It also holds each department accountable to set, meet and exceed monthly goals.

Out-of-Office Activities

It’s not all work and no play though!  Our most frequent activities include happy hours and cookouts to celebrate staff birthdays, special occasions, and company accomplishments.  Our more unique excursions include local baseball games, going to the driving range, and even taking our chances at the adventure park ropes course nearby.  Arguably the company favorite, the Mosquito Joe holiday party gives everyone a chance to bring family and friends together for some good food and company.

Mosquito Joe Corporate Culture

All of these meetings and activities provide the Mosquito Joe staff with a well-balanced Corporate environment that makes work fun and productive.  Kevin Wilson said, “All of these things lead to happy employees, which hopefully lead to higher employee retention, and combined, leads to happy customers.”

Learn more about Mosquito Joe by watching our Corporate Culture video and visiting our website and Facebook page.  Check out our locations page to find a Mosquito Joe near you or visit our franchise information page for details on how you can become part of the Mosquito Joe family!

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