FranTech Conference 2015

The FranTech Conference is officially underway!  This annual conference, sponsored by the International Franchise Association, provides the latest information in technology and digital marketing to franchise professionals.  Mosquito Joe’s Marketing Director, Angela Zerda, is attending this year’s conference to learn about the latest innovations and make 2016 a great year for the franchise.

“FranTech is a great opportunity to converse with other franchise and digital marketing companies about the ever-changing online landscape. It’s a great opportunity to learn best practices and explore new ideas for Mosquito Joe that will benefit our franchisees at a local level as well as the national brand,” said Zerda.

This year’s conference Featured Speakers include Mike Walsh and Jeremy Lynch.  Walsh is the CEO of Tomorrow, a consulting agency that helps businesses navigate the chaos of modern technology.  Lynch works on Facebook’s Small and Medium Business Community team, which helps local businesses understand how to best use the platform for growth and connectivity.  Other speakers include representatives from Google, the Dwyer Group, and FASTSIGNS.

The conference also features a Think Tank, where attendees can network with one another to discuss and discover how other businesses manage marketing and technology tactics.  Smaller breakout sessions focus on specialized topics such as mobile marketing, the virtual workplace, and Google Analytics, among others.

After Day One of the conference Zerda reported, “Some of the most interesting conversations were around the incredible growth of the mobile landscape over even just the past year.  With consumers depending on mobile devices for solutions to their immediate needs, it is imperative that we are well-positioned there.”

Check out the conference brochure here.

FranTech 2015 is one of many franchise-focused conferences held around the country every year designed to keep franchise professionals informed, educated and learning from each other.  Mosquito Joe prioritizes attending conferences like FranTech so we can continue to drive our business goals and provide the best resources for both franchisees and customers.  We strive to use the most effective marketing and technology solutions to boost productivity, grow the business and make outside fun again.

Stay tuned to this blog for the latest in franchise news and development.

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Ask a Franchisee Friday: Pets and Kids?

As people are investigating franchise opportunities and specifically the Mosquito Joe business, (and since no pest control experience is required), lots of questions come up. We decided to bring you Ask a Franchisee Friday, where we highlight a frequently asked question from franchise candidates to our franchise sales team. We then ask one of our operating Mosquito Joe franchisees to answer it for us. If you’re looking at any franchise, and specifically outdoor pest control, this is a question you might have too.

Is the product you use safe for children and pets?

Here at Mosquito Joe, we think everyone should enjoy being outside itch free.  We know kids and pets are an especially big concern, and since mosquitoes, ticks, and fleas can lead to such conditions as West Nile, Lyme Disease and even heartworms, we take it very seriously.

Owner-operator Stephanie Simon from Mosquito Joe of Arkansas chimed in on this question when it comes to our kids and pets. “All of our technicians are certified in mosquito control and fully trained in the safe use and application of our products, making sure the process is kid and pet friendly.  It is actually the same active ingredient that is used in flea and tick shampoo and even lice shampoo that you would use directly on them.  We just ask that they stay inside while we treat and for about 30 minutes thereafter to allow the product to settle and dry so it will be the most effective.”

All of the barrier spray chemicals we use are synthetic forms of pyrethrins called pyrethroids. Pyrethrins are insecticides that are derived from a naturally occurring compound found in the chrysanthemum flower. Pyrethroids are used in numerous commercial products that consumers use to control insects such as household pest insecticides, pet shampoos and sprays, and even lice shampoos applied directly to the scalp, just as Stephanie stated. The standard barrier spray treatment is effective on other pests such as fleas and ticks which makes it not only safe for pets, but effective in helping make outside a little more enjoyable for our furry friends.

For more information on the Mosquito Joe business opportunity or what we do, visit our website. Happy Friday!

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Understanding Your Franchise Fee with Mosquito Joe

As we’ve mentioned here many times, Mosquito Joe is experiencing amazing growth on our quest to make outside fun again.  The 2015 season saw 114 franchise locations open across 24 states, with many more expected to be added in 2016.  If you’ve been thinking about a new business opportunity in an exploding market, we hope you consider Mosquito Joe in your plans for next year.  We are ecstatic to be growing so quickly and are really looking forward to another year in the franchise business!

Those looking into the outdoor pest control market should note that signing with Mosquito Joe before the end of October will save you $5,000!  On November 1st , our one-time franchise fee will increase from $20,000 to $25,000.  If you’ve been exploring franchising as an option, you may find yourself wondering what exactly all these fees include.  This breakdown of the Mosquito Joe franchise fee will hopefully make the process easy to understand and evaluate.  Our franchisees are the core of this business, so we want anyone coming on board to feel like they are getting the best bang for their buck!

Exclusive Market

Perhaps most importantly, the fee promises market exclusivity to the franchisee for whichever territories have been purchased.  Something not often found among other franchise businesses, this means that once awarded the territory, you are the only person who can market to and service customers in that area.

“Join the Club”

After signing agreements, franchisees are required to come to Mosquito Joe headquarters in Virginia Beach to attend MoJo University.  The franchise fee contributes to this comprehensive, 4-day training that covers everything from equipment operation and brand compliance to marketing strategies and best business practices.  Here, franchisees get a chance to learn the business inside-out and work with the corporate team closely before officially opening for business.

Ongoing Support

From the initial signing to opening day and beyond, you will probably have a lot of questions.  The franchise fee partially covers all support you receive from the Mosquito Joe team moving forward including marketing, operations, and call center support.

Mosquito Joe continues to beat out the competition when it comes to the cost of opening a franchise in the outdoor pest control market.  Franchise Business Review even ranked MoJo as one of the Top Low Cost Franchises in the country.  You can find all of the details and steps to ownership on our franchise website.  Please contact us with any questions.  We would love to get you on the path to being a fellow Joe!

 

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Third Quarter Brings Amazing Growth to Mosquito Joe

Growth would be an understatement for the type of expansion Mosquito Joe experienced in the third quarter of 2015.  In the past four months, Mosquito Joe has entered new communities around the country with a strong brand and even stronger services to make the outdoors safe and enjoyable.  We are very excited to announce that MoJo has more than doubled in size from where we were one year ago with 210 territories sold to 95 unique franchisees!  And we’re not stopping there…

With several ongoing initiatives through the end of 2015, Mosquito Joe aims to surpass last year’s success by an even wider margin.  System-wide sales are projected to be upwards of 220% over those from last year.  We are also forecasting 200 territories open and operating by the end of 2016.

The surge in success is due in large part to Mosquito Joe’s strong reputation among its existing clientele spread over 24 states.  Our franchisees not only provide mosquito control services, but a lifestyle product that allows thousands of people to enjoy being outside again.  The demand for these services is constantly increasing as more and more people discover the amazing benefits of Mosquito Joe, painting a bright future for the brand.  The franchise is certainly emerging as an industry leader and is looking for ambitious entrepreneurs who want to enter a high-gross margin business.  Franchise Business Review and Entrepreneur Magazine listed Mosquito Joe as a Top Multi-Unit Franchise of 2015 and a Top New Franchise Opportunity of 2015 respectively.  Those interested in exploring the franchise opportunity with Mosquito Joe should act quickly – the franchise fee is increasing to $25,000 on November 1st.

With such amazing growth this year, we thought it was time to welcome some new faces into the corporate office!  You may have already met Tracey, our new Marketing Assistant, who is working on brand management, franchisee support, and customer recruitment.  David is working alongside Joe Money as our new Financial Analyst, running data reports and keeping the books in order.  And last but certainly not least is Kieran, our newest Franchise Business Coach, who will be one of the main contacts for franchisees from startup to opening and beyond.  Keep an eye on our Corporate Blog for posts about David and Kieran coming soon!

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